Furmint Vodka Ichimlik Qadoqlash Dizayni by Peter Morvai

Furmint Vodka Ichimlik Qadoqlash Dizayni by Peter Morvai is a highly esteemed winner of the very prestigious 2024 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2024

Furmint Vodka Ichimlik Qadoqlash Dizayni

by Peter Morvai

Client: Seven Hills Distillery

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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Colors

The Design

About Furmint Vodka Ichimlik Qadoqlash Dizayni

Furmint Vodka — uzumdan tayyorlangan aroq uchun yaratilgan qadoqlash dizayni. Seven Hills Distillery yiliga atigi 800 dan 1000 tagacha shisha ishlab chiqaradi, shuning uchun bu aroq hunarmandchilik mahsuloti hisoblanadi. Qadoqlash ichimlikning sofligi va uning uzum asosini aks ettiradi. Ofset usulida bosilgan old yorliqdagi sodda tipografiya toza va ozoda ko'rinish beradi. Shisha ustiga trafaret (shelkografiya) usulida bosilgan illyustratsiya uzum bargini zamonaviy tarzda ifodalaydi. Shisha to'la bo'lganda, suyuqlik linza vazifasini bajarib, nozik detallarga chuqurlik qo'shadi. Shishaning balandligi 340 mm, eni esa 80 mm ni tashkil etadi.

The Recognition

About the A' Design Award Kumush Mukofoti

Furmint Vodka Ichimlik Qadoqlash Dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Furmint Vodka Ichimlik Qadoqlash Dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Furmint Vodka Ichimlik Qadoqlash Dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
Dimensions & Packaging: Height: 340 mm
Width: 80 mm
Tags: graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
Research: The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
Inspiration: The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
Project Duration: Started and finished in Budapest at the end of 2022.
Operation Flow: As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
Team Members: art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
Image Credits: Images: Bence Boldogh