Sang Ryu tomonidan RE MAX Daelim Broshyura To'plami

Sang Ryu tomonidan yaratilgan RE MAX Daelim Broshyura To'plami — Bosma va Nashr Etilgan Media Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaBosma· 2024

RE MAX Daelim Broshyura To'plami

muallif: Sang Ryu

Mijoz: RE/MAX Daelim

Bosma toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#155961 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

RE MAX Daelim Broshyura To'plami haqida

Broshyura to'plami Janubiy Koreyadagi xalqaro ko'chmas mulk franshizasi Real Estate Maximums (RE MAX)ning yangi franshizachisi RE MAX Daelim uchun ishlab chiqilgan. U koreys va ingliz tillaridagi ikki tilli nashrlar hamda rieltorlarning potentsial mijozlarga savdo faoliyatini targ'ib qilish uchun mo'ljallangan hujjat papkasini o'z ichiga oladi. Rieltorlar bilan hamkorlikdan ilhomlangan holda, dizayner franshizachi mahsulotlarining xizmatlari va samaradorligini bozorda ilgari surish uchun brend kommunikatsiyalarini boshqargan. Broshyura ma'lumot beruvchi mazmunni o'z ichiga oladi, hujjat papkasi esa mijozlarga maslahat berishni osonlashtirish uchun savdo hujjatlarini joylashtiradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

RE MAX Daelim Broshyura To'plami A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. RE MAX Daelim Broshyura To'plami yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. RE MAX Daelim Broshyura To'plami ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
O'lchamlar va qadoqlash: 210 x 297 mm
Teglar: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Ishlab chiqarish texnologiyasi: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Dizayn muammosi: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Tadqiqot: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Ilhom: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Loyiha muddati: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Ish jarayoni: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.