Doritos Solid Black 2023 Asosiy funksiya: Oziq-ovqat qadoqlash by PepsiCo Design and Innovation

Doritos Solid Black 2023 Asosiy funksiya: Oziq-ovqat qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2024

Doritos Solid Black 2023 Asosiy funksiya: Oziq-ovqat qadoqlash

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #159599

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Solid Black 2023 Asosiy funksiya: Oziq-ovqat qadoqlash

Kitob matni: Doritos Solid Black 2023 — bu qora tanli innovatorlar va o'zgarishlar tashabbuskorlarini qo'llab-quvvatlovchi tamaki brendi tashabbusi uchun yaratilgan cheklangan nashr oziq-ovqat qadoqlash dizaynidir. Yillik seriya qora tanli rassomlarni yorituvchi hamkorlik platformasiga aylantirildi. Asarni asosan qora tanli ayollardan iborat anonim intizomlararo san'at jamoasi bo'lgan Mz. Icar yaratgan. So'ngra ushbu asar to'liq vizual identifikatsiya tizimiga kengaytirildi, uning rang palitrasi va grafikasi qadoqlash, influencer to'plami va merchandise mahsulotlariga qo'llanildi. To'plam brend uchburchagidan ilhomlangan piramida shaklini oladi.

The Recognition

About the A' Design Award Temir Mukofoti

Doritos Solid Black 2023 Asosiy funksiya: Oziq-ovqat qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Doritos Solid Black 2023 Asosiy funksiya: Oziq-ovqat qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Doritos Solid Black 2023 Asosiy funksiya: Oziq-ovqat qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release