Mirinda Global Refresh Ichimlik qadoqlash by PepsiCo Design and Innovation

Mirinda Global Refresh Ichimlik qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2024

Mirinda Global Refresh Ichimlik qadoqlash

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

22,374

Verified Award Winner

Verify Award Status for #159631

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Global Refresh Ichimlik qadoqlash

Mirinda Global Refresh — gazlangan alkogolsiz ichimlik brendi uchun yaratilgan ichimlik qadoqlash dizaynidir. Qadoqlash brendga gazlangan alkogolsiz ichimliklar toifasida aniq yangilangan va farqlanuvchi nuqtai nazar beradi. Vizual til jonli, zamonaviy va ijodiy bo'lib, yosh, raqamli va yuqori darajada vizual auditoriyaning didlarini hisobga olgan holda ishlab chiqilgan. Dizayn, shuningdek, brendning yangi va ajablantiruvchi mevali ta'mlar bo'yicha merosini aks ettiradi. Yangilangan ko'rinish kattaroq tanilishni shakllantirish va brendning hozirgi bozorda ajralib turishiga yordam berishni maqsad qilgan.

The Recognition

About the A' Design Award Temir Mukofoti

Mirinda Global Refresh Ichimlik qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Mirinda Global Refresh Ichimlik qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Mirinda Global Refresh Ichimlik qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release