High Mountains Flowing Water Ko'rgazma Vizual Identifikatsiyasi by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Ko'rgazma Vizual Identifikatsiyasi by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2025

High Mountains Flowing Water Ko'rgazma Vizual Identifikatsiyasi

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Colors

The Design

About High Mountains Flowing Water Ko'rgazma Vizual Identifikatsiyasi

Baland Tog'lar Oquvchi Suv — bu Xitoy va Italiya san'ati ko'rgazmasi uchun yaratilgan plakat va vizual identifikatsiya. Dizayn madaniy almashinuvni ifodalash uchun Sharq va G'arb elementlarini uyg'unlashtiradi. Tog' va suv ma'nosini anglatuvchi xitoy ieroglifları ingliz harflari bilan yagona ravon kalligrafik harakatda birlashtirilgan, M va W harflari esa Rim ustunini eslatuvchi shaklni hosil qiladi. Qizil, oq va yashil ranglar palitrasi Italiya bayrog'iga ishora qiladi. Ko'rgazma nomi, sanasi va o'tkaziladigan joyi tez tanib olish uchun kattaroq shriftda terilgan. Tote sumkalar, yelpig'ichlar va xodimlar beyjlari ham xuddi shu vizual dizaynga ega.

The Recognition

About the A' Design Award Kumush Mukofoti

High Mountains Flowing Water Ko'rgazma Vizual Identifikatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. High Mountains Flowing Water Ko'rgazma Vizual Identifikatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. High Mountains Flowing Water Ko'rgazma Vizual Identifikatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

Read the Press Release