Ken14 Pivo qadoqlash dizayni by China Resources Snow Breweries

Ken14 Pivo qadoqlash dizayni by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2025

Ken14 Pivo qadoqlash dizayni

by China Resources Snow Breweries

Client: China Resources Snow Breweries

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #163372

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ken14 Pivo qadoqlash dizayni

Ken 14 — mahalliy arpadan tayyorlangan pivo uchun yaratilgan qadoq. Dizayn Hulunbuir arpa dalalarining tabiiy manzarasini mavhum tarzda aks ettiradi hamda oq, yashil va oltin ranglardan foydalanib, arpaning nihollikdan pishib yetilgunga qadar bo'lgan o'sish jarayonini eslatadi. Joylashuv va matn qadimgi xitoy gazetalari uslubiga amal qiladi, bu esa oson o'qishni ta'minlaydi. Materiallar orasida sarflangan donadan tayyorlangan biologik asosli teri muqobili, notoʻqima mato, qayta ishlanadigan kraft qogʻoz xaltasi va biologik parchalanuvchi qogʻoz quti mavjud bo'lib, ular atrof-muhitni muhofaza qilishni qo'llab-quvvatlash maqsadida tanlangan.

The Recognition

About the A' Design Award Kumush Mukofoti

Ken14 Pivo qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Ken14 Pivo qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Ken14 Pivo qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Dimensions & Packaging: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Tags: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Production Technology: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Design Challenge: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Research: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspiration: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Project Duration: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Operation Flow: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Team Members: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu