Mengniu Gaoke Fresh Dairy Products tomonidan Cny Design For The Year Of The Snake Sut qadoqlash

Mengniu Gaoke Fresh Dairy Products tomonidan yaratilgan Cny Design For The Year Of The Snake Sut qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2025

Cny Design For The Year Of The Snake Sut qadoqlash

muallif: Mengniu Gaoke Fresh Dairy Products

Mijoz: Mengniu Gaoke Fresh Dairy Products

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Cny Design For The Year Of The Snake Sut qadoqlash haqida

Cny Design For The Year Of The Snake — Xitoy taqvimidagi Ilon yili munosabati bilan yaratilgan cheklangan nashrdagi sut qadoq yorlig'idir. Yorliq ikki qatlamli shaffof BOPP materialidan tayyorlangan. Yuqori qatlamda omad ramzi bo'lgan geometrik ilon naqshi tasvirlangan. Ko'tarilgan qirrali qizil uchburchak burchak yuqori qatlamni ko'chirib olishga imkon beradi va uning ostida sevgi, boylik, martaba va imtihonlar kabi mavzulardagi yashirin tilaklar namoyon bo'ladi. Yorliqni ko'chirish harakati yangi sut ichishni kichik bir marosimga aylantiradi. Mahalliy issiq bosma (hot stamping) texnikasi dizaynga vizual teranlik qo'shadi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Cny Design For The Year Of The Snake Sut qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Cny Design For The Year Of The Snake Sut qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Cny Design For The Year Of The Snake Sut qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
O'lchamlar va qadoqlash: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Teglar: Year of the snake, Zodiac, Milk, Packaging,Good luck
Ishlab chiqarish texnologiyasi: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Dizayn muammosi: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Tadqiqot: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Ilhom: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Loyiha muddati: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Ish jarayoni: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Jamoa a'zolari: Design Director: Li Huang
Designer:Shen Jia Ting
Rasm mualliflari: Mengniu Gaoke Fresh Dairy Products