Tels Cargo Brend Identifikatsiyasi by Nargiza Usmanova

Tels Cargo Brend Identifikatsiyasi by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 A' Design Award Temir Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.

TemirReklama· 2025

Tels Cargo Brend Identifikatsiyasi

by Nargiza Usmanova

Client: TELS Cargo

A' Design Award Temir Mukofoti Winner in Reklama Category

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Verified Award Winner

Verify Award Status for #172023

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Colors

The Design

About Tels Cargo Brend Identifikatsiyasi

Tels Cargo — avtomobil yuklarini tashishga ixtisoslashgan Yevropa transport kompaniyasi uchun yaratilgan brend identifikatsiyasidir. Logotipda tanib olinishni saqlab qolish uchun asl tipografiya, rang palitrasi va paletning besh chiziqli ramzi saqlanib qolgan. Doira shaklidagi element quyosh va yorug'likni ifodalaydi. Cargo so'zidagi G va O harflari harakatni ifodalash uchun birlashtirilgan. Identifikatsiya yuk mashinalari dizayni, devoriy kalendarlar, ofis buyumlari, tabrik otkritkalari, suv butilkalari, sumkalar, devoriy soatlar, ko'rgazma stendlari va sovg'alarga qo'llanilgan. Kulrang va apelsin rang palitrasi zamonaviy va professional ko'rinishni ta'minlaydi.

The Recognition

About the A' Design Award Temir Mukofoti

Tels Cargo Brend Identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Tels Cargo Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Tels Cargo Brend Identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk