Congtai Huofenzi Baytszyu qadoqlash dizayni by Wen Liu

Congtai Huofenzi Baytszyu qadoqlash dizayni by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Oltin Mukofoti in Qadoqlash Dizayni Competition Category.

OltinQadoqlash· 2026

Congtai Huofenzi Baytszyu qadoqlash dizayni

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Oltin Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Baytszyu qadoqlash dizayni

Congtai Huofenzi — yosh iste'molchilarga mo'ljallangan xitoy baytszyu ichimligi uchun qadoqlash dizaynidir. Vizual kontseptsiya suvning harakati va aroq molekulalarining faol tabiatiga asoslangan bo'lib, "Hayotiylik Ko'zi" deb nomlangan markaziy motiv orqali ifodalangan. Shisha idish dinamik bo'rttirma teksturaga ega bo'lib, unga qatron plastinkasiga o'rnatilgan brend emblemasi joylashtirilgan. Shishaning markazidagi konturli botiqlik qulay ushlashni ta'minlaydi. Tashqi quti yog'och naqshli qog'oz bilan o'ralgan bo'lib, qatlamli maxsus qog'ozlar tog'lar va daryolarni eslatuvchi oqimli naqshni hosil qiladi.

The Recognition

About the A' Design Award Oltin Mukofoti

Congtai Huofenzi Baytszyu qadoqlash dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Congtai Huofenzi Baytszyu qadoqlash dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Congtai Huofenzi Baytszyu qadoqlash dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li