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Congtai Huofenzi V10 Spirtli ichimlik shishasi qadoqlash dizayni by Wen Liu

Congtai Huofenzi V10 Spirtli ichimlik shishasi qadoqlash dizayni by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Oltin Mukofoti in Qadoqlash Dizayni Competition Category.


OltinQadoqlash· 2026

Congtai Huofenzi V10 Spirtli ichimlik shishasi qadoqlash dizayni

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Oltin Mukofoti Winner in Qadoqlash Category

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The Design

About Congtai Huofenzi V10 Spirtli ichimlik shishasi qadoqlash dizayni

Congtai Huofenzi V10 — premium baijiu uchun yaratilgan qadoqlash dizayni bo'lib, u Huofenzi V seriyasidagi muchal mavzusidagi birinchi mahsulot hisoblanadi. Shisha ustidagi illyustratsiyada Congtai baijiu ifori tortgan, uzoq yo'llardan kelib, ichimlikni tatib ko'rgach o'zgarishga uchragan ilon tasvirlangan. Ilon V shaklida egilib, seriya logotipi bilan uyg'unlashadi. Ilon tanasiga molekula va achitqi motivlari, guruch hamda an'anaviy naqshlar singdirilgan. Illyustratsiya shisha idishga dekal kuydirish jarayoni orqali tushirilgan. Shishaning o'lchamlari 105 x 105 x 308 millimetrni tashkil etadi.

The Recognition

About the A' Design Award Oltin Mukofoti

Congtai Huofenzi V10 Spirtli ichimlik shishasi qadoqlash dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Congtai Huofenzi V10 Spirtli ichimlik shishasi qadoqlash dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Congtai Huofenzi V10 Spirtli ichimlik shishasi qadoqlash dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging
105mm×105mm×308mm
Tags
Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology
Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge
The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research
The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration
Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration
Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow
The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members
Wen Liu
Rui Zhou
Zhuowei Zhang

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