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Guojiao 1573 Baytszyu qadoqlash dizayni by Wen Liu

Guojiao 1573 Baytszyu qadoqlash dizayni by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.


KumushQadoqlash· 2026

Guojiao 1573 Baytszyu qadoqlash dizayni

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #173415

Colors

The Design

About Guojiao 1573 Baytszyu qadoqlash dizayni

Guojiao 1573 — bu premium xitoy baytszyu ichimligi uchun cheklangan nashrdagi qadoqlash dizayni. Dizayn xitoy madaniyatida xayrli timsol hisoblangan lun (ajdar) obraziga asoslanadi. Uch o'lchamli haykaltaroshlik usuli lun obrazini ham shisha idishda, ham tashqi qadoqda aks ettiradi, obrazning ayrim qismlari esa shakllar ichida yashiringan holda qoladi. Shisha idish qadimiy xumdonda pishiriladigan keramika texnikasi asosida tayyorlanadi va qo'lda shakllantiriladi. Qadoqning o'lchamlari 205 x 170 x 295 millimetrni tashkil etadi. Xotirjam va nafis shakl iste'molchini qadoqni o'rganish va ochishga undaydi.

The Recognition

About the A' Design Award Kumush Mukofoti

Guojiao 1573 Baytszyu qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Guojiao 1573 Baytszyu qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Guojiao 1573 Baytszyu qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging
205mm*170mm*H295mm
Tags
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology
The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge
As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration
The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration
March 2024, Shenzhen, China
Operation Flow
The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members
Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li

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