Fenjiu Jujiang Lingqiong Alkogolli ichimlik qadoqlash dizayni by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.
KumushQadoqlash· 2026
Fenjiu Jujiang Lingqiong Alkogolli ichimlik qadoqlash dizayni
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award Kumush Mukofoti Winner in Qadoqlash Category
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About Fenjiu Jujiang Lingqiong Alkogolli ichimlik qadoqlash dizayni
Fenjiu Jujiang Lingqiong — xitoy baytszyu spirtli ichimligi uchun qadoqlash dizaynidir. Tog' shaklidagi tashqi qopqoq brendning vatani bo'lmish Lyulyan tog'larini eslatadi va ichidagi shishaga yetish uchun ko'tariladi. Shishaning og'zi kichik va asosi uchli bo'lib, bu shakl taxminan olti ming yil avval xitoy baytszyu ishlab chiqarishida qo'llanilgan. Shisha keramikadan qo'lda shakllantirilgan va qimmatbaho tosh sirlash bilan pardozlangan. Tashqi qadoqda platina kristali va yuqori haroratli metall bo'yash usuli qo'llanilgan. Haykaltaroshlik shakli uni barcha tomondan tomosha qilish imkonini beradi.
The Recognition
About the A' Design Award Kumush Mukofoti
Fenjiu Jujiang Lingqiong Alkogolli ichimlik qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Fenjiu Jujiang Lingqiong Alkogolli ichimlik qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Fenjiu Jujiang Lingqiong Alkogolli ichimlik qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
- Dimensions & Packaging
- 200mmx210mmx480mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
- Design Challenge
- During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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