Fumiko Okazeri tomonidan Ankodoki Asosiy Vazifa: Shirin loviya jelesi

Fumiko Okazeri tomonidan yaratilgan Ankodoki Asosiy Vazifa: Shirin loviya jelesi — Qadoqlash Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2026

Ankodoki Asosiy Vazifa: Shirin loviya jelesi

muallif: Fumiko Okazeri

Mijoz: KINOSHITASEIAN Co., Ltd.

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#176283 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Ankodoki Asosiy Vazifa: Shirin loviya jelesi haqida

Kitob Matni: Ushbu qadoq Yaponiyaning uzoq tarixga ega bo'lgan loviya pastasi ishlab chiqaruvchisi tomonidan chiqarilgan yokan mahsulotlari uchun yaratilgan. Yokanning an'anaviy qadriyatini saqlab qolgan holda, u odatiy og'ir qadoqlash uslubidan voz kechadi. Nostalgik, ammo bemalol dizayn iliqlik va yaqinlik bag'ishlaydi hamda shirinlikning tabiiy va sodda ta'mi bilan mukammal mos keladi. Hatto wagashi bilan tanish bo'lmaganlar tomonidan ham xush kutib olingan ushbu mahsulot yuksak baholandi va Yaponiyada hamda chet ellarda ko'plab mukofotlarni qo'lga kiritdi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Ankodoki Asosiy Vazifa: Shirin loviya jelesi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Ankodoki Asosiy Vazifa: Shirin loviya jelesi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Ankodoki Asosiy Vazifa: Shirin loviya jelesi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
O'lchamlar va qadoqlash: Width 30 mm x Depth 18 mm x Height 82 mm
Teglar: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Ishlab chiqarish texnologiyasi: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Dizayn muammosi: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Tadqiqot: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Ilhom: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Loyiha muddati: This private label store opened on May 30, 2024.
Ish jarayoni: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.