Fumiko Okazeri tomonidan Wakayama Umeshu Series Primary Function: Olxo'ri sharobi

Fumiko Okazeri tomonidan yaratilgan Wakayama Umeshu Series Primary Function: Olxo'ri sharobi — Qadoqlash Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2026

Wakayama Umeshu Series Primary Function: Olxo'ri sharobi

muallif: Fumiko Okazeri

Mijoz: fodesign Inc.

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Wakayama Umeshu Series Primary Function: Olxo'ri sharobi haqida

Book Text: Yaponiyaning Vakayama shahridan xushbo'y olxo'ri sharobi va tetiklantiruvchi olxo'ri sharobi jelesi taqdim etiladi. Xitoy an'analariga asoslangan madaniy almashinuv va uchrashuvlar g'oyasidan ilhomlangan ushbu dizayn yumshoq teksturalar va nozik tasvirlar orqali o'ziga xos yapon estetikasini namoyon etadi. Ikki shisha yonma-yon qo'yilganda, ular erkak va ayolning uchrashuvi manzarasini yaratadi — bu lahza qadoqlash dizayni ichida aks ettirilgan. Ulug'vor tog'lar, dengiz, okean shabadalari va yorqin quyosh nuri bilan barakalangan Yaponiyadan kelgan sovg'a sifatida, u uzoq Xitoydagi quvonchli yig'inlarga hamroh bo'ladi.

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A' Design Award Bronza Mukofoti haqida

Wakayama Umeshu Series Primary Function: Olxo'ri sharobi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Wakayama Umeshu Series Primary Function: Olxo'ri sharobi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Wakayama Umeshu Series Primary Function: Olxo'ri sharobi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
O'lchamlar va qadoqlash: Width 60 mm x Depth 60 mm x Height 295 mm
Teglar: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Ishlab chiqarish texnologiyasi: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Dizayn muammosi: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Tadqiqot: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Ilhom: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Loyiha muddati: It was exported and sold in Hangzhou, China in November 2022.
Ish jarayoni: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Rasm mualliflari: Illustrator Yuri Mizutani