Mobility Future Within Reach Brend Kommunikatsiyasi by Hayato Itakura

Mobility Future Within Reach Brend Kommunikatsiyasi by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award Kumush Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.

KumushReklama· 2026

Mobility Future Within Reach Brend Kommunikatsiyasi

by Hayato Itakura

Client: tacto Inc.

A' Design Award Kumush Mukofoti Winner in Reklama Category

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Verified Award Winner

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Colors

The Design

About Mobility Future Within Reach Brend Kommunikatsiyasi

Mobility Future Within Reach — kelajak harakatlanish vositalari haqidagi ta'limiy sayyor tadbir uchun yaratilgan brend kommunikatsiya dasturidir. Uning markaziy elementi Fine Flute kartonidan yasalgan, balandligi 1030 mm, eni 1456 mm va chuqurligi 500 mm bo'lgan katta dioramadir. Har bir qism lazer bilan kesilib, so'ngra qo'lda yig'ilgan. Interaktiv mexanizmlar transport vositalarini harakatga keltiradi, binolarni yoritadi va shahar yorug'lik, tovush hamda harakat orqali javob beradi. Qayta ishlanadigan material barqarorlik mavzusini qo'llab-quvvatlaydi va bolalarga o'yin orqali kelajak harakatlanishini tasavvur qilishga yordam beradi.

The Recognition

About the A' Design Award Kumush Mukofoti

Mobility Future Within Reach Brend Kommunikatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Mobility Future Within Reach Brend Kommunikatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Mobility Future Within Reach Brend Kommunikatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration