Studio Matte tomonidan Sprouties Primary Function: Brend Identifikatsiyasi

Studio Matte tomonidan yaratilgan Sprouties Primary Function: Brend Identifikatsiyasi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaReklama· 2026

Sprouties Primary Function: Brend Identifikatsiyasi

muallif: Studio Matte

Mijoz: Studio Matte

Reklama toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#181183 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Sprouties Primary Function: Brend Identifikatsiyasi haqida

Book Text: Sprouties — fermadan mushuk o'tlarigacha yetkazib beruvchi brend bo'lib, uning yetkazib berish modeli ozuqaviy zichlik va ta'minot zanjiri shaffofligiga qaratilgan. Bu BAAda yangi, nafis mushuk o'tlarini taklif qiluvchi birinchi brenddir. An'anaviy uy hayvonlari sanoati klishelaridan uzoqlashib, vizual identifikatsiya "Tabiiy Hashamat" konsepsiyasidan foydalanadi, chuqur yashil ranglarni nozik krem ranglar bilan maxsus logotip orqali uyg'unlashtiradi. "i" harfida mushuk belgisi yashiringan. Loyihaning markazi uning ikki maqsadli qadoqlashidir: teshikli struktura g'ilofi bo'lib, qutidan chiqarilgandan so'ng zamonaviy interyerlar uchun minimalistik bezak buyumiga aylanadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Sprouties Primary Function: Brend Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Sprouties Primary Function: Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Sprouties Primary Function: Brend Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
O'lchamlar va qadoqlash: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Teglar: pet, cat, wellness, premium, natural, feline, grass
Ishlab chiqarish texnologiyasi: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Dizayn muammosi: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Tadqiqot: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Ilhom: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Loyiha muddati: 6 months, France and UAE
Ish jarayoni: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Jamoa a'zolari: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk