Xicang Market Asosiy vazifa: Kitob by Dong Qi

Xicang Market Asosiy vazifa: Kitob by Dong Qi is a highly esteemed winner of the very prestigious 2019 A' Design Award Kumush Mukofoti in Bosma va Nashr Etilgan Media Dizayni Competition Category.

KumushBosma· 2019

Xicang Market Asosiy vazifa: Kitob

by Dong Qi

Client: Local本地

A' Design Award Kumush Mukofoti Winner in Bosma Category

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Verified Award Winner

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Colors

The Design

About Xicang Market Asosiy vazifa: Kitob

Xicang Market — Xitoyning Sian shahridagi haftalik ko'cha bozorini hujjatlashtiruvchi kitob. Kitobda rasta sifatida ishlatiladigan buyumlar, mahsulotlarni namoyish etish usullari, qo'lda yozilgan belgilar hamda odamlar va buyumlar o'rtasidagi munosabatlar aks ettirilgan. Dizayn minimal darajada saqlanib, material sodda tarzda taqdim etilgan. Kitob sakkiz bobga bo'lingan: joylashuv, bozor, belgilar, rastalar, og'zaki hikoyalar, mahsulotlar, narx va sotuvchilar. Har bir bob mustaqil bo'lib, bozor manzarasining bir qismini tiklaydi. Bir bob uchun bozorda uchraydigan reklama varaqalariga o'xshash qog'oz tanlangan.

The Recognition

About the A' Design Award Kumush Mukofoti

Xicang Market Asosiy vazifa: Kitob A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Xicang Market Asosiy vazifa: Kitob ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Xicang Market Asosiy vazifa: Kitob ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Observe the Transitional China from the Disappearing Market in Urban Areas.Xi'an, the ancient city in China, is in a great change. A market like Xicang market, held at the same time and same place every week, preserving all the vivid civil life here,,rarely exists now in a city. The design of the book also well conformed to the creator's intention,simply a presentation.
Dimensions & Packaging: 185mm x 55mm x 240mm
Tags: raw,locally,handwriting,Unmodified,portrait
Production Technology: The whole book is divided into eight chapters: location, market, signs, stalls, oral accounts, goods, price and vendors according to the main elements of a local market. Therefore, the idea is to minimize the design and restore the scene of the marketplace (e.g. the supplement part) by every independent chapter. For example, the paper of advertising flyers frequently appeared in Xicang market is the option as the paper of certain chapter of the book to reflect the character of a market by its special texture.
Design Challenge: Xicang market was 100 years old and has certainly changed a lot over the 20 years in China,The design of the book also well conformed to the creator’s intention- simply a presentation. The whole book is divided into eight chapters: location, market, signs, stalls, oral accounts, goods, price and vendors according to the main elements of a local market. Therefore, the idea is to minimize the design and restore the scene of the marketplace (e.g. the supplement part) by every independent chapter.
Research: Observe the Transitional China from the Disappearing Market in Urban Areas ,Xi’an, the ancient city in China, is in a great change. A market like Xicang market, held at the same time and same place every week, preserving all the vivid civil life here, rarely exists now in a city. People here are unusually vivid, typical Xicang and local.We hope to record and present with this book.
Inspiration: The choice of the objects to be used as stalls, the way of displaying, the daily design of the handwritten signs and the relationship between people and objects, are the most prominent features the book want to show. Therefore, the idea is to minimize the design and restore the scene of the marketplace by every independent chapter.
Project Duration: The project started in April 2015 in Xi'an and finished in August 2018 in Xi'an,and was exhibited in Xi'an urban memory museum in October 2018.
Operation Flow: Xicang market has held two exhibitions, with books and image record. The vendors and local residents of Xicang Market and the local government were invited to visit.
Team Members: Song Qun,Geng Nannan,Tian Yuan,Sun Mingjia,Zhao Yanpeng,Sun Quncui,Guo Xin,Cheng Jiayuan,Ding Rui,Chen Gang,Zhao Shuang