MAU Vegas 2019 Voqea by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award Temir Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.

TemirReklama· 2020

MAU Vegas 2019 Voqea

by Shreya Gulati

Client: Houndstooth

A' Design Award Temir Mukofoti Winner in Reklama Category

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Verified Award Winner

Verify Award Status for #88163

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Colors

The Design

About MAU Vegas 2019 Voqea

Unlocked Mobile MAU Vegas - bu dunyodagi etakchi mobil ilovalar tadbiridir. Silikon vodiysidan Spotify, Tinder, Lyft, Bumble va MailChimp nomli eng katta brendlarni jalb qiladi. Xundstautga 2019 yil uchun butun voqeaning vizual ko'rinishi va raqamli ishtirokini konseptualizatsiya qilish, loyihalashtirish va bajarish vazifasi topshirildi. Tadbir texnologik maydonda chegaralarni surishga harakat qilar ekan, ular vizual vositalar orqali tomoshabinlarni aralashtirishi mumkin bo'lgan tizimni yaratdilar. butunlay tajribaga.

The Recognition

About the A' Design Award Temir Mukofoti

MAU Vegas 2019 Voqea A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. MAU Vegas 2019 Voqea yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. MAU Vegas 2019 Voqea puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap