DIY Spice Blends by Chef Heidi Ijtimoiy Media Raqamli Retseptlar by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.
KumushReklama· 2020
DIY Spice Blends by Chef Heidi Ijtimoiy Media Raqamli Retseptlar
Client: Unilever Food Solutions
A' Design Award Kumush Mukofoti Winner in Reklama Category
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The Design
About DIY Spice Blends by Chef Heidi Ijtimoiy Media Raqamli Retseptlar
Unilever Food Solutions rezidenti Chef Xeydi Xekmannga (mintaqaviy buyurtmachi oshpaz, Keyptaun) Robertsons Spice Range-dan foydalanib 11 ta noyob "Spice Blends" retseptini yaratishni topshirdi. "Bizning sayohatimiz, sizning kashfiyotingiz" aksiyasi doirasida Facebook-da qiziqarli aksiya uchun ushbu ingredientlardan foydalangan holda noyob rasmlar va dizaynlarni yaratish g'oyasi bo'lgan. Har haftada Chef Heidi'ning noyob "Spice Blends" qo'shiqlari mediaga boy Facebook Canvas Posts sifatida joylashtirildi. Ushbu retseptlarning har biri UFS.com veb-saytida iPad-ni yuklab olish uchun mavjud.
The Recognition
About the A' Design Award Kumush Mukofoti
DIY Spice Blends by Chef Heidi Ijtimoiy Media Raqamli Retseptlar A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. DIY Spice Blends by Chef Heidi Ijtimoiy Media Raqamli Retseptlar ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. DIY Spice Blends by Chef Heidi Ijtimoiy Media Raqamli Retseptlar ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website. - Dimensions & Packaging
- Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
- Tags
- advertising, Art Direction, photography, illustration,
- Production Technology
- Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
- Inspiration
- The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
- Project Duration
- The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
- Team Members
- Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew
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