Psiloreitis Yumshoq ichimlik uchun qadoqlash by Antonia Skaraki

Psiloreitis Yumshoq ichimlik uchun qadoqlash by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2021

Psiloreitis Yumshoq ichimlik uchun qadoqlash

by Antonia Skaraki

Client: Psiloreitis

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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Colors

The Design

About Psiloreitis Yumshoq ichimlik uchun qadoqlash

Kitob matni: Psiloreitis — Gazoza yumshoq ichimligi uchun cheklangan tiraj bilan ishlab chiqilgan qadoqlash dizaynidir. Ushbu qadoqlash mahsulot ishlab chiqarishning yetmish yilligini nishonlaydi. Har bir yorliq 1950-yillardan 2010-yillargacha bo'lgan davrning turli o'n yilliklariga ishora qiladi va har bir davrning moda, musiqa va texnologiyasi bilan bog'liq naqshlardan foydalanadi. Dizaynlar rang va shakllarning zamonaviy "patchwork" (yamoq) uslubida tartibga solingan. Shisha idishdan tayyorlangan bo'lib, yorliq esa atrof-muhitga zararsiz yechim sifatida tanlangan qog'oz qoplamadan iborat. Har bir shishaning o'ziga xos uslubi mavjud, shu sababli to'liq to'plamni yig'ish mumkin.

The Recognition

About the A' Design Award Temir Mukofoti

Psiloreitis Yumshoq ichimlik uchun qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Psiloreitis Yumshoq ichimlik uchun qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Psiloreitis Yumshoq ichimlik uchun qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
Dimensions & Packaging: Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company.
Tags: Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
Production Technology: Glass and paper. Environmentally friendly packaging.
Design Challenge: The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
Research: Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Inspiration: Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
Project Duration: The project started and finished in 2019, in Athens, Greece.
Operation Flow: This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.

Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019