Antonia Skaraki tomonidan Avgoulakia Savdo to'plami

Antonia Skaraki tomonidan yaratilgan Avgoulakia Savdo to'plami — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2021

Avgoulakia Savdo to'plami

muallif: Antonia Skaraki

Mijoz: Zouras Farm

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

15,316

Tasdiqlangan mukofot g'olibi

#94660 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Avgoulakia Savdo to'plami haqida

Avval tovuq paydo bo'ldi yoki tuxum? Bu odatda javob topishi kerak bo'lgan birinchi savol, ammo bu holatda yana bir savol ham bor edi. Klassik mahsulotni kutilmagan va o'ziga xos tarzda tatib ko'rmoqchi bo'lsangiz, nimaga ehtiyoj bor? Eng avvalo, diqqatni tortadigan kutilmagan taqdimot kerak. Mana shunday taqdimot Avgoulakia brendi uchun yaratilishi kerak edi – brendning noyobligini zamonaviy, boshqacha va o'ynoqi tarzda yetkazib beradigan ijodiy konsepsiya orqali.

Tan olinish

A' Design Award Temir Mukofoti haqida

Avgoulakia Savdo to'plami A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Avgoulakia Savdo to'plami yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Avgoulakia Savdo to'plami puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
O'lchamlar va qadoqlash: kit: paper, 479 x 1157 (mm)
Teglar: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Ishlab chiqarish texnologiyasi: Paper. Environmentally friendly.
Dizayn muammosi: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Tadqiqot: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Ilhom: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Loyiha muddati: The project began in 2018 and finished in 2019 in Athens, Greece.
Ish jarayoni: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Jamoa a'zolari: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Rasm mualliflari: A.S. Advertising, 2019