Be Er Xiang Twelve Constellations Kungaboqar urug'i qadoqlash dizayni by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Kungaboqar urug'i qadoqlash dizayni by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2020

Be Er Xiang Twelve Constellations Kungaboqar urug'i qadoqlash dizayni

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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Colors

The Design

About Be Er Xiang Twelve Constellations Kungaboqar urug'i qadoqlash dizayni

Be Er Xiang O'n Ikki Burj yangi brend uchun yaratilgan kungaboqar urug'i qadoqlash dizaynidir. Idish ichki plastik xaltachali qalayilangan temirdan (tinplate) tayyorlangan bo'lib, grafikalar to'rt rangli bosma usulida ishlab chiqarilgan. Har bir qadoq diametri 100 millimetr va balandligi 150 millimetrni tashkil etadi. Illyustratsiyalarda o'n ikki burj kungaboqar motivlari bilan uyg'unlashtirilgan. Burjlar mavzusi yoshlar orasida yaxshi tanish bo'lgani uchun tanlangan. Maqsad yangi brendga o'ziga xos ko'rinish berish va yosh iste'molchilarni jalb qilishdir.

The Recognition

About the A' Design Award Bronza Mukofoti

Be Er Xiang Twelve Constellations Kungaboqar urug'i qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Be Er Xiang Twelve Constellations Kungaboqar urug'i qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Be Er Xiang Twelve Constellations Kungaboqar urug'i qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019