Wild Cook Advertising Afishasi by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Afishasi by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award Temir Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.

TemirReklama· 2020

Wild Cook Advertising Afishasi

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award Temir Mukofoti Winner in Reklama Category

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Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Afishasi

Reklama - bu mahsulotni taqdim etishning eng muhim qismlaridan biri. Dizaynerni taqdim eta olish uchun dizaynerlar dizaynning asosiy jihatlarini tushunishlari va uni badiiy tarzda namoyish etishlari uchun uning eng muhim xususiyatlariga e'tibor qaratishlari kerak. tabiiy materiallarning silliq yonishidan tortib to oziq-ovqatgacha bo'lgan tutun hidlari, shuning uchun dizaynerlar tabiiy materiallarning yonishi va ulardan tutun chiqishini ko'rsatishda davom etishdi. Dizaynerlarning niyati ularning reklama haqida qiziqishini uyg'otish edi.

The Recognition

About the A' Design Award Temir Mukofoti

Wild Cook Advertising Afishasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Wild Cook Advertising Afishasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Wild Cook Advertising Afishasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad