Kang Yoonsung Thiết Kế Sách by Sunghoon Kim

Kang Yoonsung Thiết Kế Sách by Sunghoon Kim is a highly esteemed winner of the very prestigious 2021 A' Design Award Đồng in Thiết kế In ấn Competition Category.

ĐồngIn ấn· 2021

Kang Yoonsung Thiết Kế Sách

by Sunghoon Kim

Client: Kang Yoonsung

A' Design Award Đồng Winner in In ấn Category

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Verified Award Winner

Verify Award Status for #108272

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kang Yoonsung Thiết Kế Sách

Cuốn sách kỷ niệm sự nghỉ hưu của Kang Yoonsung, một nhà thiết kế đồ họa và giáo sư đại học. Từ xa xưa, Hàn Quốc có phong tục làm bánh gạo cầu vồng trong những dịp lành như lễ 100 ngày tuổi, sinh nhật 1 tuổi, ngày cưới và sinh nhật 60 tuổi. Ông hy vọng ngày nghỉ hưu sẽ là một ngày hội, không phải một ngày buồn, vì vậy ý tưởng của cuốn sách trở thành bánh gạo cầu vồng. Cuốn sách bao gồm những lá thư từ 60 đồng nghiệp và học trò đến từ Hàn Quốc, Trung Quốc và Nhật Bản, cùng các tác phẩm thiết kế của Kang Yoonsung. Cuốn sách được thiết kế bằng giấy màu để thể hiện bánh gạo cầu vồng.

The Recognition

About the A' Design Award Đồng

Kang Yoonsung Thiết Kế Sách là người chiến thắng giải thưởng A' Design Award Đồng, một sự công nhận vô cùng danh giá dành cho các thiết kế xuất sắc nổi bật về sự sáng tạo, tài khéo léo và sự sắc sảo. Những người chiến thắng giải Đồng là những hiện vật rất điêu luyện và sáng tạo ấn tượng, xác thực kinh nghiệm phong phú, trí tưởng tượng và sự tháo vát của các nhà thiết kế. Kang Yoonsung Thiết Kế Sách được kỳ vọng là một vật phẩm được đánh giá cao, ngưỡng mộ và trân trọng, chuyên nghiệp và đổi mới đáng chú ý. Thiết kế chiến thắng giải thưởng A' Design Award Đồng này tích hợp các thực hành tốt nhất trong nghệ thuật, khoa học, thiết kế và công nghệ, và xuất sắc nhờ sự chú ý đến chi tiết. Kang Yoonsung Thiết Kế Sách thỏa mãn nhu cầu một cách tuyệt vời, chạm đến ham muốn, làm say mê cảm xúc và thu hút sự tò mò.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kang Yoonsung is a graphic designer and university professor representing South Korea. He retired as a professor in February 2020. We decided to make a book to celebrate Kang Yoonsung's retirement. Since ancient times, there has been a custom in Korea to make rainbow rice cakes and share them on a feast day. Koreans shared rice cakes on auspicious days such as 100 days, 1st birthday, marriages, and 60th birthdays. We hoped that retirement would be a feast day, not a sad day, so the concept of the book became rainbow rice cake. The book consists of letters from 60 colleagues and students from Korea, China and Japan and design work by Kang Yoonsung. The book means a comma for a new beginning, not the end of Kang's design journey.
Dimensions & Packaging: 170mm x 250mm x 55mm, 648page, Soft nude bookbinding, Hot foil stamping processing on cover, The corrugated cardboard is glued to the cover
Tags: graphic, graphic design, design, editorial, typography, book, book design, brand design, branding, poster, poster design
Production Technology: The page proceeded with offset printing. The binding was made with soft nude binding and then glued white corrugated cardboard to the first and last pages. Black Hot foil stamping processing on white corrugated cardboard, which is 2mm thick. Five colored papers of pink, light green, yellow, mint and purple were sequentially listed to form a book by mixing them with printed white paper.
Design Challenge: The biggest difficulty was the proper allocation of 60 letters, 200 works of images and 500 photographs. To realize the shape of rainbow rice cake, the four-sided color of the border of the book must look like a rainbow. Therefore, the distribution of letters, images, and photographs became an important challenge because the design had to be uniformly done with a certain amount of page allocation. Book spine had to be exposed to embody the shape of rainbow rice cake, and the choice of paper was too important for the color representation of the rainbow. The page tried a combination of white paper and colored paper, and the cover wanted to use white corrugated paper to form a rainbow rice cake. Through this type of rainbow rice cake, He wanted to make the retirement ceremony feel an exciting feast.
Research: He felt the need to look back on the life of a person who has lived 65 years through 60 letters and the life of a graphic designer through about 200 design works. The book consists of 12 chapters. Through 60 letters from Korean, Chinese, and Japanese colleagues and disciples and a book designed by designer Kang Yoonsung's poster design, book design, and brand design, we intend to introduce readers' life to Kang Yoonsung. Also, He wanted to make Korea feel the feast culture through the form of rainbow rice cake.
Inspiration: In Korea, the meaning of a rainbow is 'the door of water.' The shape of a round oval rainbow was regarded as a door that went up from the ground to the sky. As a result, rainbow was interpreted as an auspicious meaning, and since ancient times, it has been common practice in Korea to make and share rainbow rice cakes on a feast days. Inspired by this traditional element, He wanted to design a book in the form of rainbow rice cake so that He could share the joy like sharing rice cakes on an exciting feast day.
Project Duration: The project started in Seoul, Korea in September 2019, Beijing, China, and Tokyo, Japan, and was completed in Seoul in February 2020.
Operation Flow: Retirement in a person's life is experienced once. The feelings you feel about retirement will vary from person to person. But you never have to be sad just because you retire. Retirement is not the last in life, but a comma for the beginning of a new journey. The book consists of letters written to Kang Yoonsung by 60 people, including colleagues and students from Korea, China and Japan. Hopefully, readers will feel indirectly the life of Kang Yoonsung as a designer and individual preparing for a new journey through this book.
Team Members: Creative Director: Sunghoon Kim
Designer: Sunghoon Kim
Designer: Wook Kim
Designer: Min-hee Jeon
Image Credits: Sunghoon Kim