Bronze Interior Space and Exhibition Design · 2025
Connecting Sculpture Lingerie Store
by Kun Yen Lu
- A' Design Award 2025 Bronze Winner in Interior Space and Exhibition Design
- Awarded April 15, 2025
- CLIENT: Rumo Interior Design
- Estimated Number of Design Views: 8,911
- Verification code 1268ABC7CB · Verify this award
About Connecting Sculpture Lingerie Store
Connecting Sculpture is the interior design of a lingerie store in Taiwan, covering about 148.7 square meters. The renovated space presents two brands of the same company. Partitions were removed, so the new brand area reads as an extension of the original one. Gray tones, galvanized angle steel, neon lights and Spanish bricks recall the industrial and wholesale origins. Glass, mirrors, acrylic and curved forms define the newer area. A central counter joins both display zones. The design links the company history with a renewed image.
KUN-YEN LU's Connecting Sculpture Lingerie Store exemplifies contemporary retail spatial design that thoughtfully addresses the intimate apparel category through architectural language calibrated to balance openness with discretion, employing material and chromatic strategies that suggest both approachability and aspirational refinement within a compact commercial footprint. The project demonstrates notable compositional sophistication in its orchestration of distinct experiential zones unified through a cohesive material palette and lighting strategy, where warm ochre plaster surfaces suggesting earthen authenticity and tactile warmth dialogue with cool gray elements and metallic accents establishing contemporary precision, while the dramatically curved golden portal at right introduces an organic sculptural counterpoint to the predominantly rectilinear vocabulary, this biomorphic intervention seemingly referencing natural forms or perhaps the fluid curves of fabric and the human body itself, creating a memorable focal element that elevates the space beyond conventional retail functionalism. The lighting design achieves particular success in creating intimate pools of focused illumination that draw attention to merchandise while maintaining overall spatial legibility, the combination of directional track lighting and concealed linear sources producing a layered luminous environment that shifts between clarity and atmospheric shadow, enhancing the sense of discovery and visual interest as one moves through the space. The translucent corrugated screening at center serves multiple architectural and experiential functions, providing partial visual separation that preserves spatial flow while suggesting privacy and specialization for different product categories, its vertical ribbing creating a delicate optical texture that filters light and offers partial glimpses through to spaces beyond, evoking traditional Japanese shoji screens or contemporary parametric facades in its mediation between transparency and enclosure. The materiality throughout speaks to quality and permanence through substantial surface treatments and refined detailing, the speckled terrazzo flooring grounding the composition with cool tactile presence while offering practical durability for commercial application, while the ochre walls provide chromatic warmth that softens the precision of the architectural geometry and creates an enveloping backdrop for merchandise presentation. The furniture selection, notably the cobalt circular rug anchoring terracotta and blush upholstered seating elements, introduces saturated chromatic accents that enliven the otherwise neutral palette and provide comfortable scale-appropriate zones for client consultation and lingering, humanizing the space and reinforcing its function as a destination for considered personal shopping rather than transactional efficiency. One might observe how this environment negotiates the particular challenges of intimate apparel retail, creating an atmosphere that feels both refined and welcoming, offering visual interest and architectural distinction while maintaining focus on the merchandise itself, suggesting that spatial design in specialized retail categories can achieve brand differentiation and enhanced customer experience through thoughtful attention to proportion, material character, chromatic nuance, and the choreography of movement and discovery through architectural volume.
Press Kit
- Unique Properties
- The left and right brand display areas use gray tones to create a calm ambiance, reflecting the brand's industrial wholesale origins. The central counter connects both brands, with brick walls paying homage to the old factory style. Glass and mirrors symbolize modernization, while glass-covered bricks near the new area highlight heritage and innovation. The original display uses galvanized steel and neon lights for a nostalgic feel, while the new area features sculptural curves symbolizing the modern feminine form. Metal elements echo the original steel, seamlessly blending tradition with contemporary design.
- Dimensions & Packaging
- This project renovates a 25-32-year-old store, covering approximately 148.7 square meters. The space serves as a display area for both new and original brands. Previously, partitions divided them into separate areas. To strengthen their connection, the designers removed the partitions, making the new brand feel like a natural extension of the original. This approach enhances customer trust while distinguishing the store with a unique layout. The central counter unites both brands under one company, improving recognition and facilitating corporate management.
- Tags
- Commercial space, lingerie, wholesale, fusion of old and new, modernization, neon lights
- Production Technology
- Materials: iron parts, transparent glass, galvanized angle steel, corrugated board, metal plate, stone paint, neon lights, acrylic, Spanish bricks, etc. The acrylic used extensively in the original brand area reduces the strong visual impact caused by saturated colors with a sense of transparency, but maintains the divisions brought by large-area color blocks, becoming the visual dividing line between display areas. The Spanish brick hollow design of the counter and the mirror correspond to nostalgia and the new generation, symbolizing the progress and integration of the dual brands.
- Design Challenge
- Each shelf was custom-made without a ready-made template, requiring the design team to tackle the challenge of integrating neon lights with angle steel. They had to open molds and collaborate with an acrylic factory to produce parts. To maintain aesthetics, laser cutting technology was used to avoid visible hardware like suspenders and screws. In the new brand area, curved glass and middle display shelves were also customized, adding complexity. Balancing functionality, durability, and execution posed challenges. The team dedicated significant time and effort while also considering store business hours, making the project even more demanding.
- Project Duration
- The project finished in July 2023 in Taiwan.
- Operation Flow
- Initially, the owner had few opinions on space planning, but after completion, he was amazed by the aesthetic presentation and deeper meaning. He felt the designers had successfully given the brand a fresh look. By cleverly integrating the brand's history into the space, the design became an excellent focal point for customer engagement and online marketing. The setup allows new customers to understand the brand's story while enabling existing customers to connect with its renewed image. The renovation blends old and new, reshaping people's perception of the brand.
- Research
- In JIALI's display area, angle steel frames serve as display cabinets, while neon lights highlight the brand's localization. Movable display cabinets are inspired by stacked cardboard boxes from the store's earlier days, echoing the company's industrial origins. In the Classy brand area, the designers embraced contrast and innovation. Metal plates symbolize the company's early growth years, while curved elements reflect modern women's body ideals. From visual aesthetics to deeper meaning, the design seamlessly connects to the brand's heritage and philosophy.
- Inspiration
- JIALI, established in 1992, has thrived for 32 years. With the launch of its new brand 'Classy,' it also seeks a refreshed image. The design team removed partitions, extending the space into the new display area. Retro elements like bricks and neon lights were reinterpreted with modern techniques, blending nostalgia with innovation. This transformation connects two generations, seamlessly integrating tradition with contemporary fashion. The revitalized space not only honors JIALI's legacy but also marks an exciting new chapter for the brand.
- Image Credits
- Rumo Interior Design