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Yifei Pang's Houguan Lake Sales Department presents a commanding architectural interior where the eye immediately gravitates toward an extraordinary suspended light installation that cascades through
Yifei Pang's Houguan Lake Sales Department presents a sophisticated double-height interior space structured through a carefully calibrated interplay of horizontal and vertical axes, where the eye enco
The double-height interior volume orchestrates a sophisticated interplay between monumental scale and intimate human proportion through a carefully calibrated palette of cool neutrals punctuated by wa
Yifei Pang's Houguan Lake Sales Department presents a sophisticated spatial composition anchored by a commanding orthogonal geometry that establishes immediate visual authority through the interplay o
Yifei Pang's Houguan Lake Sales Department presents a soaring double-height interior retail and hospitality environment where contemporary architectural minimalism converges with organic biomorphic sc

Pinchen Design

Gold Interior Space and Exhibition Design · 2022

Houguan Lake Sales Department

by Yifei Pang

  • A' Design Award 2022 Gold Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2022
  • CLIENT: Pinchen Design
  • Estimated Number of Design Views: 26,807
  • Verification code 86C53B8E84 · Verify this award
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About Houguan Lake Sales Department

Houguan Lake is an interior design for a sales office in Wuhan, completed in November 2020. An L-shaped staircase wall divides the functions of the space and guides the path of movement, giving a clean and forward-looking impression. The construction method display area is arranged as an open visual path, so the interior feels airy and light. Stone, tempered glass, grey mirror and wood veneer are the main materials. The design reduces complexity to simple lines and to a clear horizontal and vertical order.

Positioned within the evolving tradition of experiential commercial architecture that emerged prominently in the early twenty-first century, this interior by Yifei Pang demonstrates how sales environments have transcended purely transactional functions to become immersive spatial experiences that communicate brand values through material, light, and geometric orchestration. The suspended illumination element, spiraling through the vertical void with the graceful inevitability of a mathematical proof, suggests affinities with kinetic sculpture traditions while serving the practical purpose of defining spatial hierarchy and guiding visitor movement through the sequence of arrival, orientation, and discovery. The material palette reveals sophisticated understanding of surface semiotics—the hammered black ceiling evokes both contemporary industrial refinement and traditional metalcraft heritage, while the grey-veined marble establishes associations with permanence, natural beauty, and considered luxury without ostentation. Particularly noteworthy is the central circular floor element, whose concentric luminous rings and reflective black surface create a spatial fulcrum that anchors the soaring verticality while introducing contemplative pause into the visitor's journey; this detail demonstrates how functional wayfinding can achieve poetic dimension through thoughtful design intervention. The integration of botanical elements within the light sculpture softens the geometric precision with organic gesture, suggesting an environmental consciousness and connection to natural cycles that enriches the spatial narrative. Viewers might consider how the careful balance between dramatic architectural gesture and intimate human-scaled details creates a environment that honors both spectacle and reflection, inviting contemplation of how contemporary design practice synthesizes historical spatial wisdom with technological innovation.

Press Kit

Unique Properties
This is a space design for the sales department. The L-shaped stair wall divides the space function and the path of travel, and the weight and weight are connected with each other. It is like a new force, clean and futuristic. The construction method display area is also a visually open path, which makes the space feel airy and becomes agile and light. The exquisite, handsome, free and easy girl exudes a diamond-like light, illuminating the world.
Dimensions & Packaging
The L-shaped staircase wall divides the function of the space and the path of travel is connected with the virtual and the reality, with a degree of severity, like a new force, clean and futuristic. The construction method exhibition area is also a visually open path, which makes the space feel airy and becomes agile and light.
Tags
Sales Department, Interior Design, Modern simplicity, Poetry, Make it simple
Production Technology
The L-shaped staircase wall divides the function and the path of the space. The virtual and the reality are connected, the weight and the degree are like the new force, clean and futuristic. The construction method exhibition area is also a visually open path, which makes the space feel airy and becomes agile and light.
Stone, tempered glass, grey mirror, wood veneer, etc.
Design Challenge
Transform the complex into simple, and strive to make the space have a poetic sense of melody, and be concretized in a poem-like space. Break the boundaries of time and space a little further, and explore the depth of the future.
Project Duration
The project was completed and used in Wuhan in November 2020.
Operation Flow
Turn complexity into simplicity, return to the purity of design, return to lines, reshape horizontal and vertical.
Research
Committed to making the space have a poetic sense of melody, it can be embodied in a space like poetry.
Inspiration
Committed to making the space have a poetic sense of melody, to be concretized in a poetic space.Everything in the world follows the laws of heaven, and it will have the spirituality as expected, which has achieved the life of the space, and also revealed the designer's deep intentions. In the long years, the so-called beginning and end are nothing but a dialectic of ebb and flow. Space and time are invisible and invisible forces.
Image Credits
Photographer Zheng Yan, "Wuhan Houguan Lake Sales Department", 2020.

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