Gold Pet Care, Toys, Supplies and Products for Animals Design · 2022
Scratch Cave Cat Scratcher
by Gloguu
- A' Design Award 2022 Gold Winner in Pet Care, Toys, Supplies and Products for Animals Design
- Awarded April 15, 2022
- CLIENT: Gloguu
- Estimated Number of Design Views: 929,264
- Verification code 0BC19F44A0 · Verify this award
About Scratch Cave Cat Scratcher
Scratch Cave is a small cat furniture. People and cat can create their own way of playing. Its inspiration comes from the imagination of nature in childhood that people can place it like a toy corner and participate in the process of playing. Using natural materials and arc bridge shapes to awaken the natural instinct of cats about mountains, caves, and a sense of security. It has six times the scratch area of the ordinary cat scratchers, extending the service life and reducing the garbage. The packaging box is designed to be reused, which extends the cat sofa function as an accessory.
Within the expanding field of contemporary pet product design, Gloguu Ltd's Scratch Cave Cat Scratcher emerges as a thoughtful synthesis of functional enrichment and aesthetic refinement, demonstrating how objects created for animal companions may simultaneously serve as considered additions to the domestic interior. The form language draws upon organic modernist traditions, the sweeping arch recalling both geological cave formations and the sculptural experiments of mid-twentieth century designers who sought to harmonize manufactured objects with natural forms. The material palette evidences careful consideration of both feline behavioral needs and human visual preferences, positioning rough corrugated cardboard where cats instinctively scratch while wrapping supporting structures in soft felted textiles that suggest warmth and domesticity. The concentric layered construction creates visual rhythm through repetition with variation, each arch slightly smaller than its predecessor, establishing a graduated progression that draws the eye inward toward the sheltering void at center. Color selection operates within a sophisticated neutral range, eschewing the primary hues often associated with pet products in favor of earth tones and grays that integrate seamlessly with contemporary interior schemes. The inclusion of a small spherical toy visible within the cave aperture suggests attention to multi-modal play enrichment, while the overall proportions appear calibrated to accommodate cats of various sizes comfortably. One might consider how this object negotiates the boundary between utility and ornament, between creature comfort and human aesthetic satisfaction, ultimately proposing that these categories need not remain separate.
Press Kit
- Unique Properties
- Scratch Cave is a small cat furniture. People and cat can create their own way of playing. People can place it like a toy corner and participate in the process of playing.
Using natural materials and modular design, try to awake the nature instinct of cats. Cave instinct is the act to search for security in the genes of cats, so the shape of the product is like an arch bridge or a cave. It has six times the scratch area of the ordinary cat scratchers, extending the service life and reducing the garbage. - Dimensions & Packaging
- Width 680mm x depth 310mm x height 350mm;
The packing box is 700mm x depth 330mm x height 355mm.
The box body is designed to be reused, which extends the cat sofa function as an accessory.
The sizes of large, medium and small are designed for novice kitten families, single cat families and multi cat families respectively, and can also be used in combination. - Tags
- Pet, Home, modularization, environmental protection, childishness
- Production Technology
- The whole design is made of degradable and renewable environmental protection materials. Felt and paper are taken from nature. In the design of series derivative products, we use wood as a derivative material, which can replace the inner core for reuse. We hope to reduce the use of plastic in pet products through more natural materials.
- Design Challenge
- In the process of development, supply chain is a difficult part. We need to achieve the design within a reasonable cost and adhere to use environmentally friendly materials. Cat scratcher is a consumable with a single function in Chinese market, and such a large arc has not appeared yet, which makes the cost difficult to reduce. In our current pet industry environment, there is also a common problem of plagiarism. So we have taken some measures such as applying for a patent, besides, we also designed the reusable packaging to make the packaging and the product combine as a complete work, which resists plagiarism to a certain extent.
- Project Duration
- The project has been launched in Shanghai in December 2020 and completed in Shanghai in May 2021, and will be commercialized in China by the end of July 2021.
- Operation Flow
- Modular designed pieces composed an imaginative cave space, allowing varies ways to play. The arch surface is like tree-trunk in texture and radian. The cat can lie on the top lazily, or stand on the top looking at his territory; running out of the hiding cave, or leaping the hill.
Scratch cave free up more floor space to eliminates dirty corners, lightens the housework burden.
The packaging box is designed to be reused. Users can cut it by hand and assemble it into a bracket easily. And then it can be combined with the product to form a cat sofa. - Research
- In China's fast-growing pet consumer market, there is a gap in consumer demand.
The object of our research is the pet, also the pet owners. We want to strengthen the emotional connection between the two through the concept of product communication. After reading the Pet Handbook and Pet Design, we are inspired by the pet perspective and come to the conclusion that pet furniture must be able to resonate with human emotions. Based on the cat's height, jumping height, habits, preferences and other aspects, we worked out the current product form. We hope to use interesting and good design to influence people's life through pet. - Inspiration
- The inspiration for Scratch Cave comes from the imagination of nature in childhood. We hope that cats and owners could share the innocent happiness together.
The pet market in China is growing rapidly, with twenty-seven million cat owners and one point eight cats per capita. Young and highly educated consumers list the confusion quality of pet products and the impact of owning pets on the family environment as the top three pain points. To deal with these problems, the Scratch Cave is designed to improve the life quality for people living with cats. - Image Credits
- Image #1: Photographer Yu Zhang, Scratch Cave, 2021
Image #2: Creator Xinran Du, Scratch Cave, 2021
Image #3: Photographer Yue Zhao, Cat-sofa, 2021
Image #4: Creator Xinran Du, Modular design, 2021
Image #5: Photographer Yu Zhang, Scratch Cave, 2021 - Patents
- Patented. 202130432628.X. Shanghai Xianchan Pet Supplies Co., Ltd
. 2021. Shanghai Municipal Higher People's Court.
Patented. 202130432627.5. Shanghai Xianchan Pet Supplies Co., Ltd. 2021. Shanghai Municipal Higher People's Court.
Copyrights belong to Shanghai Xianchan Pet Supplies Co., Ltd, 2021.
Trademark (2021) Shanghai Xianchan Pet Supplies Co., Ltd
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