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Yasemin Ulukan's Terra Vacuum Cleaner presents a striking study in contemporary industrial design, rendered against a pristine white ground that isolates the object for formal contemplation and maximi
Terra Vacuum Cleaner presents a compelling exercise in industrial design semiotics where automotive visual language intersects with domestic appliance typology, establishing its formal vocabulary thro
Terra Vacuum Cleaner by Yasemin Ulukan presents a compelling study in contemporary industrial form language, where glossy midnight black ABS polymer comprises the dominant body volume, punctuated by v
Yasemin Ulukan's Terra Vacuum Cleaner presents a sophisticated exercise in product semantics and functional sculpture, captured through elevated studio photography that employs a zenithal perspective
Terra Vacuum Cleaner by Yasemin Ulukan & Senur Design Center

Senur Elektrik Motorları AS , Brand Name: Arnica

Gold Home Appliances Design · 2015

Terra Vacuum Cleaner

by Yasemin Ulukan & Senur Design Center

  • A' Design Award 2015 Gold Winner in Home Appliances Design
  • Awarded April 15, 2015
  • CLIENT: Senur Elektrik Motorları AS , Brand Name: Arnica
  • Estimated Number of Design Views: 44,081
  • Verification code 641B1EC967 · Verify this award
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About Terra Vacuum Cleaner

All buttons designed on Terra give the impression of pedals so that the user can immediately perceive that they can be pressed by foot. The hubcaps placed on the wheels, power control lights, dust bag indicator, hepa filter full indicator details placed on the control panel contributes to its aesthetic appearance and gives a more dynamic outlook to Terra.

Emerging from contemporary industrial design traditions that celebrate the marriage of functional efficiency with aesthetic refinement, Terra Vacuum Cleaner by Yasemin Ulukan exemplifies the sophisticated approach to domestic appliance design that characterizes early twenty-first century practice. The work demonstrates remarkable compositional intelligence in its resolution of competing formal demands, balancing the necessary volumetric housing for mechanical components with a visual lightness achieved through careful proportion and surface articulation. The chromatic strategy proves particularly accomplished, deploying a restrained palette of glossy black as the dominant tone while introducing precisely calibrated accents of warm red that serve simultaneously as brand identifiers, functional wayfinders, and compositional counterpoints to the cooler metallic elements. Technical merit reveals itself in the seamless integration of disparate materials, where glossy polymers meet brushed metals and flexible elastomers without visual discord, suggesting advanced manufacturing processes and thoughtful design development. The wheel treatment merits particular attention, transforming a purely functional element into a visual signature through the application of turbine-inspired spoke patterns that evoke associations with automotive excellence and precision engineering. Thematically, the design engages with broader cultural conversations about the aestheticization of domestic labor, transforming a utilitarian cleaning tool into an object worthy of visual contemplation and perhaps even domestic display. The ergonomic considerations evident in the handle design and overall proportioning suggest a human-centered approach that privileges user experience alongside visual impact. Viewers might consider how such designs reshape our relationship with household technology, inviting appreciation for the thoughtful intelligence embedded within objects we encounter daily.

Press Kit

Unique Properties
Terra is a vacuum cleaner equipped with a helix formed, specially insulated air chamber that increases suction performance meanwhile minimizing the sound. Thereby presents low energy consumption-high suction power-minimum sound features all together and in a perfect manner.
With its strong and tough outlook, each detail on Terra contributes to its aesthetic appearance. Power control lights, dust bag indicator, hepa filter full indicator details placed on the main frame provides a more distinguished tone to the product. Furthermore, the hubcaps placed on the wheels, provide a more dynamic outlook to Terra.
The ergonomic handle whereon on/off and power controls can be made with a single finger stroke is awaiting to receive a patent being differentiated among its competitors with its formwork and manufacturing process.
Dimensions & Packaging
Product dimensions are 350mm x 480mm x 320mm
Tags
vacuum cleaner, dust bag, suction power, remote control, handle,automatic cord winder, HEPA13 filter
Production Technology
1350 Watt power version reaches 425Watt suction power. Although Terra possesses a high performance, thanks to the isolated air chamber it is very quiet. After many prototypes and researches in R&D department, all parts of the vacuum cleaner are designed so that they can be assembled quickly and a minimum error rate. As a result of those economical designs, the cost of the production has decreased. All plastic parts of Terra are made of recyclable material. A sign has been placed on each part that shows the type of the materials used in production of such part facilitating the recycling.
Design Challenge
The big challange was to develop ergonomic control of the product not compromising from aesthetics and function. The buttons designed in Terra, does not need to be pressed from a specific spot, since the button will operate in a problem-free manner regardless of whichever spot thereon it is pressed.
Project Duration
The Project started in June 2013 and conceptual and mechanical design completed in October 2014 in Turkey.Prototypes were exhibited in IFA2014 Berlin. Will be on markets on June 2015
Operation Flow
All the details of Terra have been designed as user-friendly preventing the user from making a mistake. The user simply cannot insert the dust bag or hepa filter of the vacuum cleaner incorrectly.All command buttons are big, clear and practical.It is equiped with sensors and warning lights showing when it is time to change the 3 lt dustbag or HEPA13 filter. There is a remote control on the ergonomic handle so that controls can be easily done via the buttons.
Research
Hundreds of vacuum cleaners were tested by the end users letting us to observe their the ergonomic tendencies. After Preformans tests, noise test done in our laboratuaries, we saw that Terra ranked on the top of the competitiors.To ensure the stability and the durability of the product we made hundreds of prototypes of each part in our 3d printing machines. Our surveys which are based on the first batches of Terra show that the end users are satisfied with the product which was our top goal to achieve.
Inspiration
The main idea was to create a powerful,low noise vacuum cleaner with strong look and honest design language.Researches show that buttons on the vacuum cleaners are pressed by foot.Although the buttons are designed for manual pressing, the users are commanding the vacuum cleaner with their feet due to ergonomic reasons.All buttons on Terra are designed big-sized, thereby give the impression of pedals rather than buttons so that the user can immediately perceive that they can be pressed by foot.

Colors of Terra Vacuum Cleaner

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