SberBank Online Umsebenzi Ophambili: Isicelo Sebhanki Ephathwayo ngu-SberBank Online Design Team

Uyilo olubizwa ngokuba yi-SberBank Online Umsebenzi Ophambili: Isicelo Sebhanki Ephathwayo olwenziwe ngu-SberBank Online Design Team ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo loBuxhakaxhaka beMobhayili, iiAplikeyishini kunye neSoftwe.

IsilivereImobhayili· 2021

SberBank Online Umsebenzi Ophambili: Isicelo Sebhanki Ephathwayo

ngu SberBank Online Design Team

Umxhasi: Sberbank

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Imobhayili

35,093

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#101823

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-SberBank Online Umsebenzi Ophambili: Isicelo Sebhanki Ephathwayo

SberBank Online sisicelo sebhanki ephathwayo esiyilelwe ibhanki enkulu yaseRashiya. Phantse zonke iimveliso zebhanki ziyafumaneka kwi-intanethi ngokusebenzisa esi sicelo. Iinkonzo zebhanki zesiqhelo zidityaniswa neempawu zendlela yokuphila ezinjengeengxoxo, amabali kunye nekhathalogu. Amakhadi eposi anemibala nezitika zingongezwa kudluliso lwemali ukuzenza zibe zizinto zomntu buqu. Xa uthengiselwano luthatha ixesha elide, kuboniswa ikhusi elinemifanekiso ehambayo endaweni yephepha lokulayisha elingenanto. Amakhusi aphambili nawamkelayo enziwa ngokobuqu ngokwendawo kunye nexesha lemini.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

SberBank Online Umsebenzi Ophambili: Isicelo Sebhanki Ephathwayo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. SberBank Online Umsebenzi Ophambili: Isicelo Sebhanki Ephathwayo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. SberBank Online Umsebenzi Ophambili: Isicelo Sebhanki Ephathwayo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Imilinganiselo nePakishini: Above iOS 10.0 / Above Android 10.0
Iithegi: Digital Banking, Personalization, Emotional Design, app.
Ubuchwepheshe Bokuvelisa: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Umngeni Woyilo: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Uphando: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inkuthazo: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Ubude Beprojekthi: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Ukuhamba Komsebenzi: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.