Wolffstrunk Primary Function: Uphawu Lweshishini ngu-Karen Cuthbert

Uyilo olubizwa ngokuba yi-Wolffstrunk Primary Function: Uphawu Lweshishini olwenziwe ngu-Karen Cuthbert ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

Wolffstrunk Primary Function: Uphawu Lweshishini

ngu Karen Cuthbert

Umxhasi: Gerhard Wolff – Wolffstrunk

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

43,054

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#103697

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Wolffstrunk Primary Function: Uphawu Lweshishini

Book Text: I-Wolffstrunk luphawu lweshishini oludalelwe isatifikethi seebranti zeziqhamo kunye neziselo ezinamandla zeziqhamo ezenziwe kwifekthri yokuvelisa yabucala. Ukunciphisa okwegrafikhi kunye nokuchaneka kubonisa esi sichazi-mfanekiso. Umfanekiso olula wengcuka usebenza njengophawu lokuyila kwenkqubo yolwakhiwo lweshishini, kwaye ubume obuhonjisiweyo bethontsi bongezwa kulo mfanekiso. Intloko eshukumayo inika olu phawu ubunjani obuhlekisayo kwaye ivumela izicwangciso ezinamandla. Le nkqubo iquka uphawu oludibeneyo, amaxwebhu oshishino, iileyibhile zeebhotile, iiphosta, iiposikhadi, incwadi yebranti kunye nomboniso omfutshane wewebhusayithi.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Wolffstrunk Primary Function: Uphawu Lweshishini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Wolffstrunk Primary Function: Uphawu Lweshishini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Wolffstrunk Primary Function: Uphawu Lweshishini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Imilinganiselo nePakishini: Brandbook: 128 mm x 175 mm, 132 pages
Iithegi: Corporate Identity, Corporate Design, Brand Design, Logo Design
Ubuchwepheshe Bokuvelisa: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Umngeni Woyilo: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Uphando: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inkuthazo: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Ubude Beprojekthi: The project was my bachelor thesis and took about 4 month time.
Ukuhamba Komsebenzi: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Iipathenti: Copyrights belong to Karen Cuthbert, 2020
Amalungu Eqela: Karen Cuthbert
Amagunya Emifanekiso: #1-#5 Karen Cuthbert, 2020