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Lavazza Idola Umatshini Ikofu by Florian Seidl

Lavazza Idola Umatshini Ikofu by Florian Seidl is a highly esteemed winner of the very prestigious 2020 Ibhaso Leplatinam le-A' Design Award in Uyilo lweZixhobo zaseKhaya Competition Category.


IplatinamIsixhobo saseKhaya· 2020

Lavazza Idola Umatshini Ikofu

by Florian Seidl

Client: Lavazza

Ibhaso Leplatinam le-A' Design Award Winner in Isixhobo saseKhaya Category

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The Design

About Lavazza Idola Umatshini Ikofu

Isisombululo esifanelekileyo kubathandi bekofu abafuna amava e-espresso ase-Itali efanelekileyo ekhaya. Ujongano lomsebenzisi onobuthathaka obuthathaka kunye nengxelo ye-acoustic ineendlela ezine ezikhethiweyo kunye nomsebenzi wokukhulisa ubushushu onika umzobi owenziwe ngamava kuwo onke amaxesha okhetho okanye isihlandlo ngasinye. Umatshini ubonakalisa ukulahleka kwamanzi, ikhonteyina epheleleyo okanye imfuneko yokuhla ngezithombisi ezongezelelweyo ezikhanyayo kunye netray yetrip inokutshintshwa ngokulula. Uyilo olunomoya walo ovulekileyo, ukujonga ubungakanani bomgangatho kunye nokuchazwa okucacileyo kukuzivelela kolwimi olusisiseko lweLavazza.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

Lavazza Idola Umatshini Ikofu ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Lavazza Idola Umatshini Ikofu ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Lavazza Idola Umatshini Ikofu ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A perfect solution for coffee lovers looking for proper Italian espresso experience at home. The touch interface with acoustic feedback has four selections and a temperature boost offering a tailor made experience for every taste or occasion. The machine indicates missing water, a full caps container or the necessity for descaling and the drip tray can be adjusted easily. The design with its open spirit, quality surfacing and sophisticated detailing is an evolution of Lavazza’s form language.
Dimensions & Packaging
145mm / 380mm / 280mm
4 kg
Tags
Lavazza, Coffee, Espresso, touch interface
Production Technology
injection molding (ABS/SAN), glas, steel grid, painted main shell
Design Challenge
Much effort went into developing a shared common platform for two machines (Idola and Deséa) at the same time.
Research
conceptual and formal research, 3D modeling, mock-ups, prototyping
Inspiration
The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The shoulder profile of the main shell lowers the perceived height of the product and the overall design was inspired by a series of different products - examples include a vase and automotive interior controls.
Project Duration
Turin, Italy
Operation Flow
intuitive touch interface with acoustic feedback, quiet operation
Team Members
Florian Seidl
Angelica Rella

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