Lavazza Classy Plus Umatshini Wekofu by Florian Seidl

Lavazza Classy Plus Umatshini Wekofu by Florian Seidl is a highly esteemed winner of the very prestigious 2022 Ibhaso Leplatinam le-A' Design Award in Uyilo lweZixhobo zaseKhaya Competition Category.

IplatinamIsixhobo saseKhaya· 2022

Lavazza Classy Plus Umatshini Wekofu

by Florian Seidl

Client: Lavazza

Ibhaso Leplatinam le-A' Design Award Winner in Isixhobo saseKhaya Category

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Colors

The Design

About Lavazza Classy Plus Umatshini Wekofu

I-Classy Plus iyonke kwi-espresso enye kunye ne-kofu brewer eyenzelwe imarike yaseMntla Melika, enikezela ngamava apheleleyo enkcubeko yekofu yase-Italiya ukusuka kwi-espresso ukuya kwi-cappuccino okanye i-latte. Ukongeza, umatshini unokhetho lwekofu yokucoca kunye nomsebenzi wokudutyulwa kabini ukulungiselela ukhetho oluthile lwale ntengiso. I-Classy Plus ifanelekile kwiiofisi ezincinci kunye namagumbi enkomfa. Uyilo lwayo oluncinci lwakha kulwimi lwe-Lavazza olusekiweyo kweli candelo. Iphawulwa ngeqokobhe langaphandle elahlukileyo eligquma umzimba ophambili kunye nelogo yeLavazza emacaleni.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

Lavazza Classy Plus Umatshini Wekofu ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Lavazza Classy Plus Umatshini Wekofu ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Lavazza Classy Plus Umatshini Wekofu ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging: Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge: The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration: The project was designed in Turin, Italy.
Operation Flow: Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents: Design patent/registered design, Patented Milk frothing System
Team Members: Florian Seidl
Image Credits: Lavazza