Town Longquan Tower Liquor Ukupakishwa by Jin Tao He

Town Longquan Tower Liquor Ukupakishwa by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo loMthamo oLinganiselweyo kunye noYilo oluKhethekileyo Competition Category.

IbhronziUmthamo oLinganiselweyo· 2021

Town Longquan Tower Liquor Ukupakishwa

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

Ibhaso Lebhronzi le-A' Design Award Winner in Umthamo oLinganiselweyo Category

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Verified Award Winner

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Colors

The Design

About Town Longquan Tower Liquor Ukupakishwa

Uyilo lusebenzisa ingqikelelo yenqaba ukuphumeza ukuyila, kukho iwayini ekhethekileyo emile okwebhotile efakwe kwinqaba, eChina akukho "abantu abathathu ngaphandle kwesidlo" apho intsingiselo yabangaphezulu kwesithathu, abahlobo ababini, ukusela iwayini. ayintle. Umntu ohleli ecamngca phezu kwesiciko sebhotile kuthetha ukuba iwayini ayipheleli nje ekuthomalaliseni usizi, kodwa ikwanekuhlola ngokungcamla iwayini.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Town Longquan Tower Liquor Ukupakishwa ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Town Longquan Tower Liquor Ukupakishwa iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Town Longquan Tower Liquor Ukupakishwa iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO