Coach the Coaches Isikhokelo seBhola ekhatywayo by Natasha Mozz

Coach the Coaches Isikhokelo seBhola ekhatywayo by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lokuShicilela kunye noKupapasha iMidiya Competition Category.

IbhronziUkushicilela· 2022

Coach the Coaches Isikhokelo seBhola ekhatywayo

by Natasha Mozz

Client: Adidas

Ibhaso Lebhronzi le-A' Design Award Winner in Ukushicilela Category

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Colors

The Design

About Coach the Coaches Isikhokelo seBhola ekhatywayo

Coach the Coaches sisikhokelo seenqubo zoqeqesho lwebhola ekhatywayo esenzelwe abadlali abaneminyaka eli-10 ukuya kutsho kwi-14. Isikhokelo sasilungiselelwe abaqeqeshi bebhola ekhatywayo ukwenzela ukuba inkqubo isetyenziswe kwimisebenzi yemihla ngemihla. Izixhobo zolwimi eziphushu ngamagama zaguqulwa zaba nezicaciso ezicacileko ezakhiwe ikakhulu ngeeinfographics. Uludwe lwemibala olubukhali luncedisa ukuhamba phakathi kweentlanganiso, ubude bepleyiti ecaleni kwephepha ngalinye libonisa isihlomelo esincinane. Igridi yenkundla yebhola kunye nezicaciso zobugcisa zenza isisekelo sesimbo sokubonakala.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Coach the Coaches Isikhokelo seBhola ekhatywayo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Coach the Coaches Isikhokelo seBhola ekhatywayo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Coach the Coaches Isikhokelo seBhola ekhatywayo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release