Plasma Sf Uyilo Lochwethezo by Paul Robb

Plasma Sf Uyilo Lochwethezo by Paul Robb is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2022

Plasma Sf Uyilo Lochwethezo

by Paul Robb

Client: S6 Foundry

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Plasma Sf Uyilo Lochwethezo

IPlasma yifonti yemodyuli enesitayile ephuhliswe ukunika ubutsha kwiiprojekthi zegraphic. Ifonti ibandakanya izitayile ezahlukeneyo kunye neziguquguqukayo zomlinganiswa obanzi kunye neeglyphs ezingaphezulu kwama-80 ezivumela ukuxubana kweglyph, ukungcungcuthekisa uhlobo lobuntu obukhethekileyo. Ifonti igqibelele kunxibelelwano lophawu olunika ulungelelwaniso olubonakalayo olwahlukileyo. Incwadi yeSpecimen yaphuhliswa njengexesha elifutshane kubayili bokuqala abangama-20 ukuthenga ifonti.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Plasma Sf Uyilo Lochwethezo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Plasma Sf Uyilo Lochwethezo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Plasma Sf Uyilo Lochwethezo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Dimensions & Packaging: 256 pages full colour, hard-backed book
Tags: Font design, Branding, Identity, Type design
Design Challenge: The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
Research: Research photography and onsite sketching
Inspiration: The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
Project Duration: July- September 2021
Patents: Paul Henry Robb
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb