Imoment Uthotho lweWayini Elinobunye Obuphantsi ngu-Hu Wan and Li Jianpeng

Uyilo olubizwa ngokuba yi-Imoment Uthotho lweWayini Elinobunye Obuphantsi olwenziwe ngu-Hu Wan and Li Jianpeng ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuTya, iSiselo kunye noBugcisa bokuPheka.

IbhronziUbugcisa bokuPheka· 2024

Imoment Uthotho lweWayini Elinobunye Obuphantsi

ngu Hu Wan and Li Jianpeng

Umxhasi: Netease Yanxuan Trading Co. Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ubugcisa bokuPheka

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#154735

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Imoment Uthotho lweWayini Elinobunye Obuphantsi

Abathengi abatsha bavame ukusela iziselo ezinobunye obuphantsi ukuze bafumane ukuxhwayela kancinci okuzisa ukuphumla, uvuyo nokwabelana nabanye. Ukubanceda bafumane ngcono amaxesha abo xa bevula iziselo ze-imoment, eyona nto ibalulekileyo yentengiso ye-imoment kukuzibophelela kwayo ekuboniseni amaxesha amangalisayo, amahle, angenakulibaleka kuthotho olunobunye obuphantsi ngoyilo oluthelekiswa neemveliso ezininzi ezifanayo kwimarike. Ngokudibanisa ukuxhwayela ngokubona nangokwasemzimbeni, le mveliso inika amava azizeleyo okuxhwayela kancinci.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Imoment Uthotho lweWayini Elinobunye Obuphantsi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Imoment Uthotho lweWayini Elinobunye Obuphantsi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Imoment Uthotho lweWayini Elinobunye Obuphantsi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Imilinganiselo nePakishini: Available in multiple sizes and shapes
Iithegi: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Ubuchwepheshe Bokuvelisa: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Umngeni Woyilo: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Uphando: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inkuthazo: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Ubude Beprojekthi: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Ukuhamba Komsebenzi: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Amalungu Eqela: Hu Wan
Li Jianpeng
Amagunya Emifanekiso: Creator Hu Wan
Illustrator Li Jianpeng