Yellow Crane Tower Ipakethe Yamanzi ngu-Jin Zhang

Uyilo olubizwa ngokuba yi-Yellow Crane Tower Ipakethe Yamanzi olwenziwe ngu-Jin Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

Yellow Crane Tower Ipakethe Yamanzi

ngu Jin Zhang

Umxhasi: Wuhan Sanbu Brand Design

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

15,253

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#154744

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Yellow Crane Tower Ipakethe Yamanzi

Oku ngamanzi asemthonjeni wendalo aphekelwayo aveliswa yiYellow Crane Tower. Umyili usebenzisa indlela yokuzoba oonobumba ukuze aphule umda phakathi kombhalo nemifanekiso, edibanisa inkcubeko eneminyaka engama-3500 ubudala yaseWuhan koonobumba abathathu beYellow Crane Tower, eqhubeka nokomeleza ibrand kunye nemeko yesixeko. Uyilo lwesivalo sebhotile lufumana inkuthazo kumntu ongafiyo wekreyini kwiWhite Cloud Yellow Crane, ludlulisela umtsalane ongafiyo weYellow Crane Tower.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Yellow Crane Tower Ipakethe Yamanzi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Yellow Crane Tower Ipakethe Yamanzi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Yellow Crane Tower Ipakethe Yamanzi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Imilinganiselo nePakishini: 225mmx60mmx60mm
Iithegi: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Ubuchwepheshe Bokuvelisa: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Umngeni Woyilo: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Uphando: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inkuthazo: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Ubude Beprojekthi: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Ukuhamba Komsebenzi: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.