Flavia Aroma Umsebenzi Ophambili: Inkqubo Yeziselo Zendawo Yokusebenza by Florian Seidl

Flavia Aroma Umsebenzi Ophambili: Inkqubo Yeziselo Zendawo Yokusebenza by Florian Seidl is a highly esteemed winner of the very prestigious 2026 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweZixhobo zaseKhaya Competition Category.

IbhronziIsixhobo saseKhaya· 2026

Flavia Aroma Umsebenzi Ophambili: Inkqubo Yeziselo Zendawo Yokusebenza

by Florian Seidl

Client: Lavazza North America Inc

Ibhaso Lebhronzi le-A' Design Award Winner in Isixhobo saseKhaya Category

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Colors

The Design

About Flavia Aroma Umsebenzi Ophambili: Inkqubo Yeziselo Zendawo Yokusebenza

Sikwazisa iFlavia Aroma, umatshini wokwenza iziselo ophezulu owenzelwe abathandi bekofu baseMntla Melika abaxabisa kokubini ukulula kunye nomgangatho. Uvelisa ikofu enevumba elimnandi kunye neziselo ezininzi ezahlukeneyo, ngelixa ubungakanani bawo obuncinci bubenza ufaneleke kakhulu kwii-ofisi ezincinci kunye nee-ofisi zasekhaya. Lo matshini uneenkqubo zokwenza iziselo ezizodwa eziqinisekisa iziphumo ezigqwesileyo endebeni ngaphandle kokungcoliswa ngokudibaniswa. Inkqubo yayo i-Freshpack enelungelo lobunini inikeza iziselo ezivela kwii-brand ezahlukeneyo ngobungakanani obuninzi. Ilula ukucocwa kwaye iqinisekisiwe ukusetyenziswa kwezorhwebo, iFlavia Aroma izisa ukwahluka komgangatho wobuchule kuyo nayiphi na indawo yokusebenza.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Flavia Aroma Umsebenzi Ophambili: Inkqubo Yeziselo Zendawo Yokusebenza ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Flavia Aroma Umsebenzi Ophambili: Inkqubo Yeziselo Zendawo Yokusebenza iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Flavia Aroma Umsebenzi Ophambili: Inkqubo Yeziselo Zendawo Yokusebenza iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the heart of Flavia is the innovative freshpack technology which preserves the ingredients freshness while also acting as self contained brewing chamber. Every beverage is brewed directly from pack to cup. There is no cross contamination, and your tea never tastes like the coffee before it. This innovative technology is available in a compact, affordable brewer. Aroma delivers a superior variety of high quality beverages at a lower cost than other available options.
Dimensions & Packaging: Dimensions: 180mm / 345mm / 410mm
Weight: 2,4kg
Power 1440W, Voltage 120
It comes nicely boxed in a recycled cardboard box along with a quick start guide and a more detailed instruction booklet.
Tags: Flavia, Lavazza, Lavazza Professional, workplace beverage system, drinks, coffee, espresso, cappuccino, tea, office spaces
Production Technology: main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy
water tank: injection moulded plastic (ABS), glossy
logo: pad printed
feet, UI: silicone rubber
Design Challenge: The new Aroma brewer has just been launched and is the smallest member of the Flavia range. It is t an entry level product intended for small offices and priced competitively. But definitely not cheap. The design has a lot of personality and is well executed.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The Aroma was thoughtfully designed with elegant details, a refined silhouette, and a small counter footprint to fit seamlessly into today's modern working spaces. The product is composed of two elegant, vertical volumes. The main body and the external, transparent water tank. It has a precise, but sensual form language with a glossy exterior shell and a textured main body. The product is available in black and grey, making sure it will blend effortlessly in different offices and workplaces.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow: The product has been specifically designed for small offices & shared spaces and is certified for domestic and commercial use. The user interface is ergonomically angled and has a robust, tactile silicone pad with mechanical buttons. The small metal lever on top opens the pack insertion chamber in a smooth and immediate way while the cup rest can be adjusted easily for different drink sizes. Beverages are brewed directly from pack to cup without any cross contamination.
Patents: Design patent/registered design
Patented brewing technology (Fresh Pack)
Image Credits: Lavazza North America Inc