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Lavazza Elogy Barista Primary Function: Umatshini Wekofu by Florian Seidl

Lavazza Elogy Barista Primary Function: Umatshini Wekofu by Florian Seidl is a highly esteemed winner of the very prestigious 2026 Ibhaso Legolide le-A' Design Award in Uyilo lweZixhobo zaseKhaya Competition Category.


IgolideIsixhobo saseKhaya· 2026

Lavazza Elogy Barista Primary Function: Umatshini Wekofu

by Florian Seidl

Client: Lavazza

Ibhaso Legolide le-A' Design Award Winner in Isixhobo saseKhaya Category

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Verified Award Winner

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The Design

About Lavazza Elogy Barista Primary Function: Umatshini Wekofu

Book Text: I-Elogy Barista yinkqubo yeziselo ezininzi eyilelwe ukunikezela ngenkcubeko yekofu yaseItali ekhaya, ukususela kwi-espresso ukuya kwi-cappuccino, i-latte kunye netshokholethi eshushu. Uyilo lwakhelwe phezu kolwimi lwesakhelo olusekiweyo lweLavazza kweli candelo, olunobuntu obungqongqo nobuchwepheshe ngokuphantsana ngelixa lusahlala luchazeka njengolwaseItali kumaphezulu alo, iinkcukacha kunye nokugqityelwa. Luyilo lwesimanjemanje oluzele ubunjani obuzisa inkcubeko yekofu yaseItali kwikhaya ngalinye.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Lavazza Elogy Barista Primary Function: Umatshini Wekofu ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Lavazza Elogy Barista Primary Function: Umatshini Wekofu iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Lavazza Elogy Barista Primary Function: Umatshini Wekofu idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The wide range of recipes available at the touch of a finger is an important feature in the single serve market. All these preparations are possible thanks to a unique brewing technology and patented milk frothing system. With True Capp, it is also possible to prepare a cappuccino or latte macchiato directly in the ceramic cup. Another important aspect is the possibility to brew two coffees simultaneously with the special spout. Elogy Barista offers authentic Italian coffee culture.
Dimensions & Packaging
Dimensions: 163mm / 315mm / 422mm
Weight: 5,4kg
Power 1500W, Voltage 220-240, Frequency 50-60 Hz
Removable parts are dishwasher safe
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface, reconditioning, recycled plastic
Production Technology
main shell, cup rest: injection moulded plastic (ABS)
water tank: injection moulded plastic (SAN)
grid: stainless steel
UI: touch, IMD
feet: silicone rubber
Design Challenge
Elogy Barista is replacing a successful product with a new and dynamic design and a tight development process. New features and special attention to environmental impact and energy consumption were important. Repairability and the possibility of regenerating the product were also very important aspects.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
The design builds on Lavazza's established form language and provides a vision for the future. Designed with love in Italy Elogy Barista celebrates its Mediterranean identity with attention to detail, colour and finishes. All of which were carefully chosen to reflect the professional soul of the appliance. Surfaces and volumes are precisely controlled with a strong and stable main body. The wrap around shell is characterised by dynamic lines and Lavazza logos on the sides.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow
The machine is easy to use and comes with a patented milk frothing system and a dedicated milk jug. The cup rest has a stainless steel grid and can be adjusted easily, placing small cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The water tank is easily accessible and is treated as a separate, transparent volume. The touch sensitive user interface guarantees a smooth user experience.
Patents
design patent/registered design
patented milk frothing system
Image Credits
Lavazza

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