Light - Discovering Umbria Incwadi Ye Typographic ngu-Paul Robb

Uyilo olubizwa ngokuba yi-Light - Discovering Umbria Incwadi Ye Typographic olwenziwe ngu-Paul Robb ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuShicilela kunye noKupapasha iMidiya.

IbhronziUkushicilela· 2020

Light - Discovering Umbria Incwadi Ye Typographic

ngu Paul Robb

Umxhasi: Salt & Pepper

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukushicilela

24,545

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#88176

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Light - Discovering Umbria Incwadi Ye Typographic

Emva kwenyikima enyikayo ka-2016, Umda wase-Italiya yase-Italiya wafuna ukuba kucinywe unxibelelwano kwakhona. Le khathalogu lolo hambo lubonisa ubutyebi benkcubeko yeendawo ezingaziwayo zommandla. Iphepha ngalinye lesalathiso secandelo ngalinye lenzelwe ukugxila ekudluliseleni ibali. Nangona ubukhulu becala uhambo lokufota ngokukhanya kunye nenkcubeko engabonakaliyo, indawo ebhalwe kwikhathalogu iphathwe ukuba ilungelelanise ibali elibonakalayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Light - Discovering Umbria Incwadi Ye Typographic ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Light - Discovering Umbria Incwadi Ye Typographic iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Light - Discovering Umbria Incwadi Ye Typographic iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Imilinganiselo nePakishini: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Iithegi: Type/Font Design, Identity design, Catalog, Photography, Typography
Ubuchwepheshe Bokuvelisa: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Umngeni Woyilo: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Uphando: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inkuthazo: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Ubude Beprojekthi: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Ukuhamba Komsebenzi: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Amalungu Eqela: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Amagunya Emifanekiso: Photography copyright, Paul Robb & Marco Giugliarelli