S6 Foundry סאָרט סיסטעם און קאמפאניע

Press Kit

Unique Properties

Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.

Dimensions & Packaging

Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm

Tags

Font design, Branding, Identity, Type design

Production Technology

Printed Lithographic CMYK using FSC papers.

Design Challenge

The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.

Research

We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.

Inspiration

The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.

Project Duration

The project started in April 2020 and is an ongoing project.

Operation Flow

The Interaction with the campaign was across both traditional outdoor and online social campaigns.

Image Credits

Paul Robb