Discussing Time בוך by Zona Yuechen Guan

Discussing Time בוך by Zona Yuechen Guan is a highly esteemed winner of the very prestigious 2022 A' Design Award אין בראָנדז in דרוק און פֿאַרעפֿנטלעכטע מעדיע דיזײַן Competition Category.

בראָנדזדרוק· 2022

Discussing Time בוך

by Zona Yuechen Guan

Client: Zona Yuechen Guan

A' Design Award אין בראָנדז Winner in דרוק Category

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The Design

About Discussing Time בוך

דיסקוסינג טיים איז א בוך וואָס פֿאַרשרײַבט אַ גרופּע־דיסקוסיע וועגן דעם באַגריף פֿון צײַט און שטעלט פֿאָר טיפּאָגראַפֿישע סקולפּטורן, אינספּירירט פֿון יענער דיסקוסיע. דאָס בוך מעסט 7 מיט 12 אינטש. איין סקולפּטור איז געמאַכט פֿון אײַז, געשאַפֿן דורך אַרײַנגיסן וואַסער אין פֿורעמס און פֿאַרפֿרירן עס. בשעת דאָס אײַז צעשמעלצט צוריק אין וואַסער, ווערט דער פֿאַרלויף פֿון צײַט זעעוודיק פֿאַרן עולם. דער לייאַוט באַציט זיך צו באַלויכטענע מאַנוסקריפּטן און פּערגאַמענט־ביכער פֿון פֿרי זעכצנטן יאָרהונדערט, קאָמבינירט מיט מאָדערנער פֿאָטאָגראַפֿיע. דאָס רעזולטאַט פֿאַרבינדט היסטאָרישן בוך־דיזײַן מיט הײַנטיקער טעכנאָלאָגיע.

The Recognition

About the A' Design Award אין בראָנדז

Discussing Time בוך איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Discussing Time בוך ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Discussing Time בוך באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a group discussion of interdisciplinary type design experience that the designer played different roles: the sculpture's artist, the concept creator, the photographer, the videographer, the facilitator of discussion, the transcriber of the conversation, the editor of the texts recorded, the designer, and the bookbinder. A collective book features a sculpture of time made by the designer based on illuminated manuscript-style book design with a modern twist in its photography.
Dimensions & Packaging: The book is designed in the size of 7x12 inches.
Tags: Typography, Interdisciplinary Design, Time, Sculpture, Book Design, Ice, Type.
Production Technology: For the sculpture, I use ice. I make the molds and then pull water inside and then freeze it to get the iced sculpture.
Design Challenge: I think the hardest pair part for this project is "time." Since this is a collective book design project, we need to gather everyone to discuss the concept of "time." Everyone has a different understanding of "time," we have to discuss everyone's expressions and ideas. And then design a typographic sculpture based on "time." I need to repeatedly discuss with everyone and complete my own sculpture works in this process. So time is very tight. Doing research, finding the parchment, and analyzing the typography, fonts, design preferences of that era took a lot of time as well.
Research: I have researched many books from the 16th century onwards and sources on book printing and design analysis. A team of thirteen people, including the instructor and I, had many discussions on our understanding and views on "time." My sculpture's concept originates from the natural phenomenon of ice melting into the water. The design combines sixteenth-century book design elements with modern technology, making the book design itself embody a concept of "crossing time."
Inspiration: When people look at the ice, they cannot see the melting change immediately. It is like they could not feel the movement of time when they were young. When people start to realize the changes, it will be more obvious that the melting speed will be faster. The ice will melt into the water at the end. The ice will finally become water, left on the ground, but the water print will leave on the surface. Although it is the end, it still leaves something behind to the world.
Project Duration: This project started in February 2020 in New York and finished in April 2020 in New Yoke, and won the silver award of Graphis New Talent 2021 in New York.
Operation Flow: This is a collective book design project for thinking and discussing "time" and sculpture-making with the letter "time." My time sculpture started with the natural phenomenon of ice melting into the water. I want the audience to experience the passage of time. Referring to the parchment design in the early 16th century, I use ancient design elements to combine with modern technology. In the end, I got a collective book of thoughts and discussions on "time" and sculpture works that spanned time.
Patents: Copyrights belong to Yuechen Guan, 2020.
Image Credits: Image#1: Photographer Zona Yuechen Guan
Image#2: Photographer Zona Yuechen Guan
Image#4: Photographer Zona Yuechen Guan
Image#5: Photographer Zona Yuechen Guan
Video Credit: Film, photograph, edit by Zona Yuechen Guan/Music by Andigold