Sarban לעדער טאַש by Aida Mehranfar is a highly esteemed winner of the very prestigious 2024 A' Design Award אין אײַזן in מאָדע און רײַזע אַקסעסואַרן דיזײַן Competition Category.

אײַזןאַקסעסואַר· 2024

Sarban לעדער טאַש

by Aida Mehranfar

Client: Fida

A' Design Award אין אײַזן Winner in אַקסעסואַר Category

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The Design

About Sarban לעדער טאַש

סאַרבאַן איז אינספּירירט פון אַן איראַנישן אַרכיטעקטורעלן סטרוקטור גערופן דער סאַרבאַן מינאַרעט, וואָס טראָגט אַ בשורה פון שלום. דאָס איז ווייַל דער מינאַרעט געפֿינט זיך אין אַ געגנט וווּ דרייַ פאַרשידענע רעליגיעס לעבן פרידלעך צוזאַמען. דער פּראָדוקט איז ניט נאָר אַ טאַש, עס איז אַ שטיק איראַנישע קולטור וואָס איר קענט האָבן מיט אייך. די מוסטערן אויף דעם מינאַרעט זענען אויסגעפירט אויף דער טאַש אויף דעם מינימאַלסטן וועג וואָס איז מעגלעך.

The Recognition

About the A' Design Award אין אײַזן

Sarban לעדער טאַש איז אַ געווינער פֿון דעם A' Design Award אין אײַזן, אַן פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו גוטע דיזײַנס וואָס טרעפֿן די פּראָפֿעסיאָנעלע און ינדוסטריעלע פֿאָדערונגען וואָס מען דערוואַרט פֿון גוט-דיזײַנטע באַשאַפֿונגען. אײַזן-געווינער ווײַזן גרויסע בקיאות, הויכע ספּעציאַליזאַציע, מומחה-פֿאַרשטאַנד און קרעאַטיווע פֿעיִקייט פֿון זייערע שאַפֿער. פֿון Sarban לעדער טאַש ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע באַשאַפֿונג וואָס איז פּראַקטיש און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין אײַזן פֿאַראײניקט די בעסטע פּראַקטיקן פֿון דער ענף און האָט בקיאותדיקע טעכנישע אייגנשאַפֿטן פֿאַרבונדן מיט וויסן און טאַלאַנט. Sarban לעדער טאַש ווערט געערט פֿאַר זײַן גרינטלעכקייט און איז דיזײַנט צו פּראָווידן פֿאַרבעסערונגען פֿון לעבנס-קוואַליטעט וואָס העלפֿן מאַכן די וועלט צו אַ בעסערן אָרט.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is efficient both visually and functionally. The material used in this design is natural camel leather, which makes the product more durable. The source of inspiration for this design is an Iranian architectural building, which aims to introduce ancient Iranian art to the world. it's 23 cm x 30 cm x 12 cm bag and its weigh is about 613 g.
Dimensions & Packaging: this bag's physical information is: 300 mm x 120 mm x 230 mm
Tags: Bag, architecture, Sarban, Iran, peace
Production Technology: This bag was designed manually, with a pencil on paper, and also the method of making the initial pattern was done entirely by hand and using paper by trial and error. The protrusions and depressions on the front of the bag were prepared as manual patterns, and by sticking the shapes together with tape, they reached the final form and after reaching the paper pattern, the pattern was transferred to the leather and cut and collected and reached the final shape.
Design Challenge: This design is not just a product; it is a means to promote the sense of peace among humans. It aims to foster peace among different thoughts and religions. The region where the Sarban Minaret is located is a place where different religions converge and peacefully coexist. Sarban symbolizes peace. The challenge of this project was to transform an architectural structure into a leather bag and creat it. The forms that were shaped by bricks had to be replicated in the same way using leather, and all of these stages were done by hand.
Research: The bag design was created through extensive online and field research in the field of architecture. The goal was to showcase ancient Iranian architectural structures and find an appropriate landmark. The Sarban Minaret was selected for the project, and extensive photography was conducted from different angles. The geometric patterns of the building were analyzed and sketched on paper. Paper templates were created using simplified patterns, and through an iterative process, the final design was achieved. The chosen structure aims to have a positive impact on human perception and promote a deeper understanding of peace.
Inspiration: This bag is a handmade product inspired by Iranian architecture and the Sarban minaret in the Joybar neighborhood of Isfahan. It reflects the peaceful coexistence of Jews, Kalimis and Muslims in that area. It has geometric shapes and a single color brick color that resemble the minaret’s design. It is made of camel leather that symbolizes the function of the minaret as a guide for camels and caravans.
Project Duration: This project was designed and executed in Iran in December 2020. The design and implementation of this project took two weeks to complete.
Operation Flow: This design has incorporated elements from Iranian culture to interact with the audience. Architecture is a part of Iranian art and culture, and through drawing inspiration from it and embodying it in the design of this bag, a connection has been established with the audience.
Patents: Trademark Registration Number: 323838
Year of Trademark Registration: 2018
Jurisdiction: Intellectual Property Center of the State Organization for Registration of Deeds and Properties of the Islamic Republic of Iran
Image Credits: Image One: Photograph by Arash Mehranfar/ Edited by Sahar Gholami/ Created by Aida Mehranfar (Fedacheram)/ Title of the artwork: Sarban/ Year of the image: 2023
Image Two: Photograph by Arash Mehranfar/ Edited by Sahar Gholami/ Created by Aida Mehranfar (Fedacheram)/ Title of the artwork: Sarban/ Year of the image: 2023
Image Three: Photograph by Arash Mehranfar/ Edited by Sahar Gholami/ Created by Aida Mehranfar (Fedacheram)/ Title of the artwork: Sarban/ Year of the image: 2020