Onyx רוקזאַק by Ana Golubic Brozovic is a highly esteemed winner of the very prestigious 2025 A' Design Award אין בראָנדז in מאָדע און רײַזע אַקסעסואַרן דיזײַן Competition Category.

בראָנדזאַקסעסואַר· 2025

Onyx רוקזאַק

by Ana Golubic Brozovic

Client: Ana Golubic Brozovic

A' Design Award אין בראָנדז Winner in אַקסעסואַר Category

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Verified Award Winner
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The Design

About Onyx רוקזאַק

דער מולטיפֿונקציאָנעלער דיזײַן אײַנגעפּאַקט אין אַ קלאָרער, פּשוטער פֿאָרעם איז וואָס מאַכט דעם אָניקס רוקזאַק אייניקאַרטיק און צײַטלאָז. אָניקס איז עקספּערטלי געמאַכט פֿון גלאַטן לעדער און פֿרײַ פֿון קיין צוגעלייגטע שווערע דעטאַלן. אין צענטער פֿונעם רעכטעקיקן שאָל איז אַ בליצשלאָס וואָס גייט דורך דער גאַנצער לענג פֿונעם רוקזאַק. צוויי רעגולירבארע הענטלעך זענען סטראַטעגיש געשטעלט און קענען געדרייט ווערן אַזוי אַז דער בליצשלאָס ווענדט זיך צום רוקן פֿון דעם מענטשן וואָס טראָגט עס. אויף דעם אופֿן ווערט דער אַרײַנגאַנג צום רוקזאַק באַהאַלטן און באַשיצט. דער רוקזאַק ווערט אַ זיכערע און באַשיצטע קליינע הייל.

The Recognition

About the A' Design Award אין בראָנדז

Onyx רוקזאַק איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Onyx רוקזאַק ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Onyx רוקזאַק באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Onyx, the minimalist style backpack, represents timeless design. Simple lines accentuate and pay respect to the beauty of high quality leather material. There are no heavy details, only functional design solutions. In the centre of rectangular shell is a zipper that follows the whole length of the backpack. Two adjustable handles are strategically placed and can be turned so that the zipper faces the back of the person wearing it.This way entrance into the backpack becomes hidden and protected.
Dimensions & Packaging: Dimensions of ONYX are: Width 300 mm, Depth 70 mm, Height 400 mm. Two longer handles are adjustable in length: 500 - 1100 mm. Short handle is 300 mm long.
Tags: backpack, bag, simplicity, multifunctional, minimal design, raw material, leather, vegan leather, responsible, long lasting, eternal, fair made, safe
Production Technology: In production we put our biggest efforts into creating as little waste as possible, 0% is our goal. That is why cut has to be thought thru very carefully. Onyx cut is simple: two rectangular pieces for the shell, two long and one short stripe for the handles. Shell is padded with heavy cotton lining which has two small pockets. All these pieces are flexible and can easily be fit into the material so there is almost no waste. Onyx comes in real leather or eco, vegan leather version.
Design Challenge: I had an idea what the backpack should look like, I also knew how I want to make it multifunctional. It had to be practical and also look nice. Outside features were as equally important as inside performances and durability. Designing and prototype production was first challenge. Next challenge I faced was finding high quality leather, and last one was finding small family production willing to produce it. When all those challenges were met and successfully fulfilled, Onyx was ready for public.
Research: Multifunctional, minimal design that gives more than eye can see is easily adapted into many styles. By removing all unnecessary details, what we have left is pure, simple design with accent on the raw material. I can choose if I want to make the big zipper visible and part of the design or I can hide it and leave only material and connecting stich to be seen. This is not just a visual decision it is also the one regarding safety of my belongings.
Inspiration: During everyday comute on public transport or while traveling abroad, I was often faced with safety of personal belongings. Backpack is always my first choice regarding the type of bag I carry around. It keeps my hands free, it is practical, it sits carefree on my back. Which is also a problem because its opening is out of my sight. That is how the idea of "hidden" zipper came to my mind. And it had to be packed into stylish, minimal design which adapts easily into many fashion styles.
Project Duration: The project started June 2024 and was finalised in July 2024, in Cakovec, Croatia.
Operation Flow: Multifunctional designs have always been my passion, and when they are supported by high quality materials and made in nature and human friendly environment, they become eternal. They live forever. Onyx is not only a backpack, it is also a safe little cave for all our daily necessities. He is our loyal companion in everyday life from work to casual stroll, from sightseeing to evening in the club. Onyx is not just a bag, it is important and precious addition to our lifestyle.
Image Credits: Image #No 1: Photographer Mare Milin, Komad Collection, 2018., Images #No 2 - #No 5: Photographer Tomislav Brozović, Onyx, 2025.