Blend 1601 פּרימערע פֿונקציע: קאַווע פּעקל דיזײַן by Burak Sahin - Istanbul French Fries is a highly esteemed winner of the very prestigious 2026 A' Design Award אין אײַזן in פּאַקונג דיזײַן Competition Category.
אײַזןפּאַקונג· 2026
Blend 1601 פּרימערע פֿונקציע: קאַווע פּעקל דיזײַן
by Burak Sahin - Istanbul French Fries
Client: Istanbul French Fries
A' Design Award אין אײַזן Winner in פּאַקונג Category
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The Design
About Blend 1601 פּרימערע פֿונקציע: קאַווע פּעקל דיזײַן
בלענד 1601 פֿײַערט שאָטן-געוואַקסענע קאַווע דורך אַ סעריע פּעקלעך וואָס פֿאַרבײַט אינדוסטריעלע עסטעטיק מיט האַנטווערק וואַרעמקייט, קאָנצענטרירט אַרום אַ בוים-קרוין מאָטיוו. ניצנדיק סטאַבילע קראַפֿט מאַטעריאַל און אַ לעבעדיקן פֿאַרב-סיסטעם, שאַפֿט דער דיזײַן אַן עמאָציאָנעלע פֿאַרבינדונג צווישן באַריסטאַ-קונסט און וואַלד-עקאָלאָגיע. די רעזולטאַט איז אַ טאַקטילע, מעשׂה-געטריבענע אידענטיטעט וואָס באַטאָנט די נאַטירלעכע אָפּשטאַם און איינציקאַרטיקן כאַראַקטער פֿון יעדן בלענד.
The Recognition
About the A' Design Award אין אײַזן
Blend 1601 פּרימערע פֿונקציע: קאַווע פּעקל דיזײַן איז אַ געווינער פֿון דעם A' Design Award אין אײַזן, אַן פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו גוטע דיזײַנס וואָס טרעפֿן די פּראָפֿעסיאָנעלע און ינדוסטריעלע פֿאָדערונגען וואָס מען דערוואַרט פֿון גוט-דיזײַנטע באַשאַפֿונגען. אײַזן-געווינער ווײַזן גרויסע בקיאות, הויכע ספּעציאַליזאַציע, מומחה-פֿאַרשטאַנד און קרעאַטיווע פֿעיִקייט פֿון זייערע שאַפֿער. פֿון Blend 1601 פּרימערע פֿונקציע: קאַווע פּעקל דיזײַן ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע באַשאַפֿונג וואָס איז פּראַקטיש און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין אײַזן פֿאַראײניקט די בעסטע פּראַקטיקן פֿון דער ענף און האָט בקיאותדיקע טעכנישע אייגנשאַפֿטן פֿאַרבונדן מיט וויסן און טאַלאַנט. Blend 1601 פּרימערע פֿונקציע: קאַווע פּעקל דיזײַן ווערט געערט פֿאַר זײַן גרינטלעכקייט און איז דיזײַנט צו פּראָווידן פֿאַרבעסערונגען פֿון לעבנס-קוואַליטעט וואָס העלפֿן מאַכן די וועלט צו אַ בעסערן אָרט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blend 1601 is a premium packaging identity system that prioritizes storytelling over technical overload. Rather than overwhelming users with data, it communicates the essence of coffee through color, texture, and visual simplicity. The collection includes: Two signature 500g blends (Classic & Efso)
Four 250g single-origin variants. Each product features a distinct color palette inspired by its flavor profile. For instance, the Efso Blend uses a bold teal tone to reflect its smooth opening and intense finish, creating a synesthetic link between taste and color. The packaging is built on eco-friendly kraft pouches, merging sustainability with a refined artisanal aesthetic. This balance positions the product between handcrafted authenticity and premium contemporary design. - Dimensions & Packaging
- The system ensures consistency across formats.
500g pouch: 135 × 260 mm, label 100 × 153 mm.
250g pouch: 110 × 200 mm, label 90 × 120 mm.
All labels have 4 mm corner radius.
Material: eco-friendly multi-layer kraft with high-barrier lining.
Printing: high-resolution on textured, sustainable stock.
The system supports scalability, efficiency, and a cohesive brand identity. - Tags
- coffee packaging, specialty coffee, shade-grown, sustainable design, kraft packaging, brand identity, minimalist packaging, artisan coffee, eco-friendly packaging, label design
- Production Technology
- Production reinforces the tactile warmth of the "Shade-Grown" concept. Labels feature balanced proportions and softened 4 mm corners for an organic feel. Printed with high-resolution offset on textured paper, they combine clarity with tactility. Hand-applied onto eco-friendly kraft pouches, slight imperfections are preserved, reflecting artisanal authenticity and the balance between natural process and precision.
- Design Challenge
- The challenge was translating a technical concept into an emotional visual language while balancing premium perception with warmth. This required precise control of typography, color, and illustration to avoid both oversimplification and technical overload. Another key task was creating a scalable identity system that differentiates blends while maintaining consistency. The result is a unified system that communicates complexity with clarity.
- Research
- This project explores emotional responses to specialty coffee packaging and the role of visual language in perceived quality. Research revealed a gap between technical packaging and the demand for warmth and storytelling. "Shade-Grown" emerged as a key narrative. The resulting strategy shifts from data-heavy communication to sensory storytelling, combining organic visuals and tactile materials to balance premium positioning with human connection.
- Inspiration
- Inspired by the "Shade-Grown" cultivation method, this design translates an ecological philosophy into a visual language. Coffee beans that mature slowly beneath the protective canopy of forest trees embody patience, balance, and harmony with nature. This relationship is expressed through a minimalist tree-shadow motif, symbolizing protection and natural rhythm. The raw kraft surface reflects the soil and organic origins, while vibrant label colors represent the energy and character of coffee cherries thriving in shaded microclimates. Moving away from sterile, technical coffee packaging, the design aims to create an emotional connection -inviting users into a warm, sensory, and nature-rooted experience.
- Project Duration
- Turkey, 2025
- Operation Flow
- The design uses an intuitive, icon-driven system to simplify interaction. A bean icon indicates whole beans, while a droplet represents ground coffee, enabling instant recognition. The front label introduces the "Shade-Grown" story through color and composition, while the back delivers structured information such as origin and brewing. This dual-layer approach balances emotional engagement with functional clarity.
- Team Members
- Agency: Istanbul French Fries
Designer: Burak Sahin - Image Credits
- Istanbul French Fries
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