Shiwanyubingshao Primary Function: Àpótí Ìdìpọ̀ Ọtí by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2020
Shiwanyubingshao Primary Function: Àpótí Ìdìpọ̀ Ọtí
Client: Guangdong Shiwan Baijiu Group Co., Ltd
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #100378The Design
About Shiwanyubingshao Primary Function: Àpótí Ìdìpọ̀ Ọtí
Shiwanyubingshao jẹ́ àpẹrẹ ìdìpọ̀ fún ọtí Ṣáínà kan. Àpẹrẹ náà ń lo ijó kìnnìún, eré ìṣeré ìbílẹ̀ Ṣáínà kan, gẹ́gẹ́ bí àkòrí àwòrán rẹ̀ pàtàkì. Ìgò náà jẹ́ láti inú gíláàsì pẹ̀lú ìparí tí a fún ní àwọ̀ dúdú tí ó túká, àti pé ìrísí ìgò náà dá lórí àwọn abọ́ ọtí ìgbàanì ti Ṣáínà, pẹ̀lú àwọn kúlẹ̀kúlẹ̀ tí a fi wúrà ṣe. Àpótí òde náà jẹ́ láti inú bébà pàtàkì dúdú pẹ̀lú ìlànà ìtẹ̀. A gbé orí kìnnìún tí a yà sí orí àpótí náà. Ṣíṣí àpótí náà ń fi àwọ̀ orí kìnnìún hàn, ó sì ń fi ìmọ̀lára ayẹyẹ kún ìṣe mímu ọtí náà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Shiwanyubingshao Primary Function: Àpótí Ìdìpọ̀ Ọtí jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Shiwanyubingshao Primary Function: Àpótí Ìdìpọ̀ Ọtí yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Shiwanyubingshao Primary Function: Àpótí Ìdìpọ̀ Ọtí jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
- Tags
- Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
- Production Technology
- The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
- Design Challenge
- The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
- Research
- This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
- Inspiration
- The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
- Project Duration
- The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
- Operation Flow
- The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
- Team Members
- Design director: Zhang Zhipeng, designer: Zhang Zhipeng
- Image Credits
- Zhang Zhipeng
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