Fenjiu Iṣẹ́ Àkọ́kọ́: Ìkápù Ọtí Líle by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2020
Fenjiu Iṣẹ́ Àkọ́kọ́: Ìkápù Ọtí Líle
Client: Fen Jiu Group
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #100408The Design
About Fenjiu Iṣẹ́ Àkọ́kọ́: Ìkápù Ọtí Líle
Ọ̀rọ̀ Ìwé: Fenjiu jẹ́ ìkápù tí a ṣe àpẹẹrẹ rẹ̀ fún ọtí líle ti orílẹ̀-èdè Ṣáínà. A fi dígí ṣe ìgò náà pẹ̀lú ìparí àwọ̀ búlúù tí a fọ́n tí ó fẹ́rẹ̀ẹ́ hàn kedere. Ara ìgò náà ní ẹ̀gbẹ́ mẹ́jọ, tí gògò rẹ̀ sì ní àpẹẹrẹ bí òdòdó apricot. Àwòrán tí ń bẹ ní òkè ìgò náà ni a ṣe ní ìpele mẹ́rin tí ó rán ni létí ìgbì omi. A lo bronzing (ìwúrà) sórí ìgò náà, ilé àpótí lóde náà sì ni a fi bébà pàtàkì aláwọ̀ dúdú ṣe pẹ̀lú bronzing pẹ̀lú. Ìgò náà lè gba 500 ml, ó sì ga tó sẹ̀ǹtímítà 25.5. Àpẹẹrẹ náà pọ̀n àwọn àpẹẹrẹ òdòdó fèrèsé ìbílẹ̀ pọ̀ mọ́ ìrísí òde òní láti fi àṣà ìṣẹ̀dálẹ̀ Ṣáínà hàn fún àwọn onílò tí wọ́n ṣì ọ̀dọ́.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Fenjiu Iṣẹ́ Àkọ́kọ́: Ìkápù Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Fenjiu Iṣẹ́ Àkọ́kọ́: Ìkápù Ọtí Líle yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Fenjiu Iṣẹ́ Àkọ́kọ́: Ìkápù Ọtí Líle nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
- Tags
- Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
- Production Technology
- We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
- Design Challenge
- When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
- Research
- This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
- Inspiration
- Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
- Project Duration
- The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
- Operation Flow
- We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
- Team Members
- Design director: Zhang Zhipeng
- Image Credits
- Zhang Zhipeng
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