Mtn Dew AMP Game Fuel Launch Ìdìpọ̀ Ohun Mímu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2020
Mtn Dew AMP Game Fuel Launch Ìdìpọ̀ Ohun Mímu
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #100575The Design
About Mtn Dew AMP Game Fuel Launch Ìdìpọ̀ Ohun Mímu
Mtn Dew AMP Game Fuel Launch jẹ́ àpẹẹrẹ ìdìpọ̀ ohun mímu àti ìdámọ̀ ọ̀nà iṣẹ́ fún ohun mímu tí ó ṣetán láti mu tí a ṣe fún àwọn tí ń ṣeré eré-orí-kọ̀ǹpútà. A kọ́ ìdámọ̀ ìran náà láti bá àyíká ìṣeré àti eré-idárayá orí-ẹ̀rọ mu nígbà tí ó ń yẹra fún àwọn àsọyé àtẹgbà. Ìpìlẹ̀ àwòrán tí ó lágbára ń ṣe àtìlẹ́yìn fún àwọn ọjà ọjọ́ iwájú, ìdàpọ̀ àti àwọn ìrírí olùra. A ṣàgbékalẹ̀ àkójọpọ̀ pípé ti àwọn ohun èlò ìfilọ́lẹ̀, tí ó bo ọ̀nà iṣẹ́ náà, ọjà náà àti ìrírí olùra. Àpẹẹrẹ náà ní ète láti gbé ohun mímu náà kalẹ̀ ní ọ̀nà tòótọ́ sí àwọn eléré-idárayá orí-ẹ̀rọ àti àwọn olùṣeré.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Mtn Dew AMP Game Fuel Launch Ìdìpọ̀ Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Mtn Dew AMP Game Fuel Launch Ìdìpọ̀ Ohun Mímu yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Mtn Dew AMP Game Fuel Launch Ìdìpọ̀ Ohun Mímu jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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