Chu Cellar Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ra Ọtí Líle by Yong Wu is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Chu Cellar Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ra Ọtí Líle
by Yong Wu
Client: Shenzhen everbright creative packaging design co. LTD
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #100741The Design
About Chu Cellar Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ra Ọtí Líle
Ọ̀rọ̀ Ìwé: Chu Cellar jẹ́ àpẹẹrẹ ìdìmọ́ra fún ọtí líle tí a ń ṣe ní Hubei, China. A ṣe ìgò náà pẹ̀lú amọ̀-ọ̀wọ̀n (ceramic), tí àpẹrẹ rẹ̀ sì fara wé àkójọ agogo orin, ohun-èlò àṣà ìbílẹ̀ láti ìjọba Chu ìgbàanì. Àwòrán tí ó wà lára ìgò náà ni a fi ọ̀nà mọ́ọ̀dù ṣíṣí (open mould) kọ́, àpótí náà sì jẹ́ igi. Àwọn ìlà tí ó dìde àti tí ó rì sí i lára àpótí náà dín àǹfààní yíyọ̀ nígbà tí a bá ń gbé e kiri kù. Ìsàlẹ̀ àpótí náà máa ń ṣiṣẹ́ gẹ́gẹ́ bí pèpéle ìfihàn, nítorí náà, ìgò tí ó ti ṣófo lè jẹ́ ohun ọ̀ṣọ́ tí a fi pamọ́. Ète rẹ̀ ni láti fi ìtàn àti àṣà ìbílẹ̀ agbègbè ìpìlẹ̀ hàn.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Chu Cellar Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ra Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Chu Cellar Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ra Ọtí Líle yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Chu Cellar Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ra Ọtí Líle ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
- Dimensions & Packaging
- 170 (L) x130(D) x 320 (H)
- Tags
- Alcohol，black，Package Design，liquor，Chinese，Graphic Design
- Production Technology
- The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
- Design Challenge
- We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
- Research
- Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
- Inspiration
- Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
- Project Duration
- The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
- Operation Flow
- This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
- Team Members
- The designer：fuyu yang
The designer：yong wu
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