2000 Meters Iṣẹ́ Àkọ́kọ́: Ìpawọ́ Tíì by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2020
2000 Meters Iṣẹ́ Àkọ́kọ́: Ìpawọ́ Tíì
by Tiger Pan
Client: 2000meters Tea（Yunnan） Co., Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #100794The Design
About 2000 Meters Iṣẹ́ Àkọ́kọ́: Ìpawọ́ Tíì
Ìwọ̀n mítà 2000 jẹ́ àpẹẹrẹ ìpawọ́ fún ilé-iṣẹ́ tíì dúdú kan láti Yunnan, orílẹ̀-èdè China. A pín ẹ̀ka náà sí ipele mẹ́ta gẹ́gẹ́ bí àgbègbè ìṣẹ̀dá, ìdára àti òórùn. A lo àwòrán olókùnrin mẹ́jọ gẹ́gẹ́ bí àmì tí gbogbo ẹ̀ka náà pín. A fi bébà pa ipele ìsàlẹ̀, tí í ṣe ohun èlò tí a ń lò jùlọ, nígbà tí àwọn ipele àárín àti olóyè lo àwọn àpò irin. Òkè kékeré pupa kan gòkè lórí àpò náà láti fi hàn pé tíì náà ń hù ní ibi gíga. Dúdú àti pupa ni àwọn àwọ̀ pàtàkì, pẹ̀lú funfun díẹ̀ àti àwọn àwòrán tó rọrùn ti igi àtijọ́, búrọ́ọ̀ṣì àti jasmine.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
2000 Meters Iṣẹ́ Àkọ́kọ́: Ìpawọ́ Tíì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé 2000 Meters Iṣẹ́ Àkọ́kọ́: Ìpawọ́ Tíì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. 2000 Meters Iṣẹ́ Àkọ́kọ́: Ìpawọ́ Tíì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
- Dimensions & Packaging
- High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm - Tags
- Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
- Production Technology
- We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
- Design Challenge
- In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
- Research
- When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
- Inspiration
- 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
- Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
- Operation Flow
- "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
- Team Members
- Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie - Image Credits
- Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie
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